TOP CMO

TOP Thought Leader
  • 5,0 (5)
  • MARKETING
  • SEMANAL
TOP CMO

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.

  1. Reimagining Video Creation: Dave King on Making AI Work for Your Brand

    HÁ 3 DIAS

    Reimagining Video Creation: Dave King on Making AI Work for Your Brand

    In this insightful episode of TOP CMO, Jackson Carpenter chats with Dave King, CMO at HeyGen, to explore the cutting-edge world of AI-powered video creation. Discover how Heygen is revolutionizing video production by making it faster, more personalized, and accessible to businesses of all sizes. Dive into the challenges of marketing to a global audience, the impact of AI on content creation, and strategies for building trust and safety in digital storytelling. Gain inspiration from Dave's rich career spanning Salesforce and Asana, and learn how to adapt and thrive in a fast-evolving marketing landscape.

    37min
  2. Heart of the Neighborhood: How Ace Hardware’s 100-Year Legacy Thrives on Trust and Local Stories

    25 DE OUT.

    Heart of the Neighborhood: How Ace Hardware’s 100-Year Legacy Thrives on Trust and Local Stories

    In this episode, we dive into the heart of what makes Ace Hardware a beloved and resilient brand with Kim Lefko, Chief Marketing Officer of Ace Hardware. Kim shares insights into how Ace celebrates 100 years of service and community through initiatives like its new documentary series, which captures heart-warming stories of "Red-Vested Heroes" going above and beyond for their customers. Discover how this co-op retailer keeps a local focus while growing to over 5,000 stores nationwide, stays true to its three pillars of service, convenience, and quality, and continually reinvents its brand to stay relevant in the digital era. Kim’s candid take on customer trust, the power of authenticity, and why staying rooted in a brand's ethos matters—especially in today’s crowded retail space—make this a conversation brimming with lessons for marketers and business leaders alike. Tune in to be inspired by the legacy and future of the “helpful place.”

    29min
  3. Bridging Marketing and Finance: Strategies for Profitable Growth

    18 DE OUT.

    Bridging Marketing and Finance: Strategies for Profitable Growth

    In this episode of TOP CMO, Ben Kaplan sits down with Rowan Tonkin, CMO of Planful, to discuss the evolving landscape of financial planning and how companies can achieve profitable growth in today’s market. Rowan shares insights on shifting from a "growth at all costs" mindset to a more controlled, sustainable approach. They dive deep into the challenges of staying industry-agnostic while tailoring marketing strategies to diverse personas, and how marketers can foster stronger relationships with CFOs by aligning on commercial and financial metrics. Tune in to explore how Rowan navigates the balance between short-term wins and long-term value in a dynamic business environment.

    30min
  4. Wendy Wu Unveils the Marketing Tactics That Drove Microsoft and Google

    16 DE OUT.

    Wendy Wu Unveils the Marketing Tactics That Drove Microsoft and Google

    Join us on TOP CMO as we sit down with Wendy Wu, CMO of SailPoint, to explore her journey from Microsoft to Google and beyond. Wendy shares key insights into navigating the evolving landscape of marketing, the importance of being data-driven, and her experience shaping SailPoint into a leader in identity security. Whether you're interested in SaaS, leadership, or crafting a winning marketing strategy, this episode delivers actionable takeaways for aspiring CMOs and seasoned professionals alike.

    40min
  5. Rebranding a 50-Year-Old Giant: How Mitel Stays Ahead in a Cloud-Driven World

    11 DE OUT.

    Rebranding a 50-Year-Old Giant: How Mitel Stays Ahead in a Cloud-Driven World

    In this episode, Eric Hanson, CMO of Mitel, shares insights on repositioning a long-established company to navigate industry shifts and challenge modern market hype. Eric dives into strategies for aligning sales, marketing, and product teams, overcoming the pandemic's impact, and ensuring long-term success in a hybrid business communications landscape. Tune in to learn how to redefine a brand’s story while maintaining core values in a dynamic market environment.

    48min
  6. Reinventing an Icon: How TRUE RELIGION stays true and stands out with Kristen D’Arcy

    4 DE OUT.

    Reinventing an Icon: How TRUE RELIGION stays true and stands out with Kristen D’Arcy

    In this episode, Ben Kaplan sits down with Kristen D’Arcy, Chief Marketing Officer at True Religion, to explore how the iconic denim brand reinvented itself. Kristen shares insights on maintaining authenticity, connecting with urban culture, and co-creating with customers to keep the brand relevant. From navigating turnarounds and embracing digital-first strategies to executing 360-degree holiday campaigns, she offers a candid look at how True Religion is resonating with new audiences while staying true to its roots. Tune in to hear about the exciting collaborations, bold moves, and what’s next for this legendary brand.

    35min
  7. Consistency vs. Adaptability: Inside the Franchise Marketing Playbook with Nate Chang

    2 DE OUT.

    Consistency vs. Adaptability: Inside the Franchise Marketing Playbook with Nate Chang

    In this episode of TOP CMO, Jackson Carpenter sits down with Nate Chang, CMO of CycleBar—the world's largest indoor cycling franchise with over 200 locations globally. Nate shares his experience navigating the challenges of maintaining brand consistency while adapting to the unique needs of franchisees. From his days leading the rebrand of Yoga Six to expanding CycleBar's presence, Nate dives into the strategic insights that help franchise marketers empower local owners, stay relevant, and evolve in a competitive fitness industry. Tune in to hear how customer feedback, adaptable marketing, and a strong brand vision have shaped CycleBar’s continued growth and success​.

    39min
  8. From CRISIS to CULTURE: How one CMO built a brand with empathy and AI - with MariCarmen Ribes, Kyndryl UK & Ireland

    27 DE SET.

    From CRISIS to CULTURE: How one CMO built a brand with empathy and AI - with MariCarmen Ribes, Kyndryl UK & Ireland

    In this episode of TOP CMO, Ben Kaplan interviews MariCarmen Ribes, Chief Marketing Officer of Kyndryl UK and Ireland, who shares the inside story of how Kyndryl emerged from its IBM legacy to become a bold, independent brand. With over 25 years of experience, MariCarmen dives into what makes the “Kyndryl Way” unique—a culture built on being restless, empathetic, and devoted. She explains how these core values are not just internal principles but are infused into every customer interaction, redefining how Kyndryl builds trust and strengthens relationships post-spin-off. From creating a distinctive identity to implementing a comprehensive account-based marketing strategy, MariCarmen provides a masterclass in modern marketing, leadership, and the power of culture. She also explores Kyndryl’s strategic use of AI, shares lessons learned from navigating damaged customer relationships, and offers her perspective on achieving work-life balance as a leader.

    31min
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Sobre

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.

Informações

  • Criado por
    TOP Thought Leader
  • Anos de atividade
    2022 - 2024
  • Episódios
    106
  • Classificação
    Livre
  • Copyright
    © TOP Thought Leader
  • Site do podcast
    TOP CMO

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