Ep 125 I Sales Copy That SELLS with Liz Teresa

The Melissa Koehler Show

Is it possible to sell your content online without being pushy, salesy, or slimy? Absolutely 👏 

Liz Teresa is joining me for a conversation all about how you can confidently write sales copy that SELLS – focusing on clarity over cleverness, building know, like, trust with potential customers, tips for writing effective sales copy, and so much more. This conversation is full of GOLD. If you #struggle to market your business online I know this conversation will bring you a ton of clarity, confidence, and actionable steps to get you to the place you want to be with your marketing tactics. ✨

Want to know more about Liz Teresa? 🫶 She helps entrepreneurs find clarity and market themselves online with confidence. She’s been in business for more than a decade creating powerful, high-converting websites, memorable brands, and coaching business owners on how they can be more visible online. She wants every entrepreneur to rise and be the star of their own business because let’s face it – a big break isn’t something you wait for – it’s something you make. Be sure to listen to Liz on Biz™, her Forbes-acclaimed podcast every Monday for fresh, inspiring, and often hilarious stories of running a business.

In this episode we talk about: 

  • Why storytelling is a powerful tool for engaging and connecting with an audience
  • How writing a letter to your BFF helps simplify your sales (this is juicy!) 
  • What the “I Totally Get You” exercise is + how it will you connect with your target audience’s specific pains and desires
  • How emotional appeal and social proof strengthen your sales copy 

Links to all the things mentioned: 

  • Behind The Scenes Insights of Growing On IG (FREE! Guide!) 
  • Listen to Melissa’s episode on Liz’s Podcast
  • Liz Teresa Website
  • Free Downloadable Copywriting Training Video
  • Liz Teresa’s Podcast: Liz On Biz
  • Join her Internet Fame Now Facebook Group
  • Follow Liz Teresa on Instagram
  • Follow Liz Teresa on Facebook 
  • Shop Young Living Products 
  • Grab one of Melissa's Free Offers! 

Connect with Melissa:

  • Instagram | @mkoehler
  • Personal Website | melissakoehler.net
  • Podcast Blog Post I Coming soon! 

This podcast was produced by Pivot Media Co. 

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