Ep. 14 - A Recipe for Adding Value - Brad Lund, Campbell Soup Company
In this episode of Inside Jobs, Brad Lund, Director of Marketing Operations at Campbell Soup Company, takes us inside the 150-year-old brand’s advertising creative and production agency. From Super 8 footage to supersized savings, Brad has been producing his whole career—offering a unique perspective on shared services, savings scorecards and agency decoupling. We’ll also hear how his internal production team earned its reputation as subject-matter experts and value-added partners with marketing clients and external AORs alike.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.
Information
- Show
- FrequencyUpdated Biweekly
- PublishedApril 10, 2019 at 3:59 PM UTC
- Length34 min
- Episode14
- RatingClean