Inside Jobs — Podcast for In-House Agencies

Inside Jobs

Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.

  1. Episode 57: Stagecraft Meets Strategy

    24 DE FEV.

    Episode 57: Stagecraft Meets Strategy

    In this episode of Inside Jobs, actor-turned-producer-turned-marketing exec Donovan Stohlberg takes us through his unusual journey from the world of theater to the world of finance. Today, Donovan oversees corporate communications, marketing, and branding at Securian Financial, which includes a dynamic cast of 30 in-house professionals. This team transformed itself from a tactical creative shop into a full-service powerhouse, influencing upstream strategy and driving downstream ROI. Tune in to hear how Donovan's passion for storytelling helped revolutionize the Securian brand, elevating awareness and market penetration on a national stage.  —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    32min
  2. Episode 56: The Global Conductor

    16 DE JAN.

    Episode 56: The Global Conductor

    In this episode of Inside Jobs, we hear from Ekaterina Bueva, Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on strategic priorities while uniquely focused on local markets. Listen as Ekaterina explains how this complex network collaborates internally and with external partners, united in purpose despite assorted languages, time zones, and cultures. —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    29min
  3. Episode 55: The Culture Wrangler

    24/10/2024

    Episode 55: The Culture Wrangler

    In this episode of Inside Jobs, we welcome Beth Anne Mandia, Director of Brand & Creative Services at TruStage Financial Group. Since joining TruStage, Beth Anne has taken deliberate steps to change the mindset of her team from order takers to value-added partners. Tune in to hear how she has changed the culture and the reputation of the internal creative agency by coaching them on the importance of learning the business, asking questions, cascading information, and making clear what she expects “every time they walk into a room.” —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    24min
  4. Episode 54: A Man with a Plan

    12/09/2024

    Episode 54: A Man with a Plan

    In this episode of Inside Jobs, we connect with Keith Loell, integrated creative director and leader at Tonic, the award-winning in-house agency at Highmark Health. Keith has always felt the most comfortable and most alive building things. So, when the executives at Highmark came knocking with a plan to build a full-service, world-class in-house agency, he was all in! Join us to hear how Keith’s experience with external agencies and clients across three continents led to his decision to take his passions and expertise in house, helping to build the 2023 In-House Agency of the Year. —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    32min
  5. Episode 53: Mission Driven from the Start

    05/08/2024

    Episode 53: Mission Driven from the Start

    In this episode of Inside Jobs, creative prodigy turned creative leader, Julie Wisnicki talks about her unwavering commitment to improving people’s lives. That includes her current role as head of Creative Services for continuous glucose monitoring pioneer, Dexcom. As a talented visual artist, accomplished musician, elite college athlete, and lifelong learner, Julie has always been guided by both purpose and passion. Tune in for her full story including four non-negotiables that have helped steer her career—factors she says are mandatory when considering any new role. (Spoiler alert: salary isn’t one of them!) —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    36min
  6. Episode 52: A View from the Top

    01/07/2024

    Episode 52: A View from the Top

    This special episode of Inside Jobs comes to you live from the IHAF Leadership Summit, held at the iconic Willis Tower in Chicago, IL. An executive-level event, this year’s Summit includes keynotes from Marissa Eddings of 7-Eleven, Jennifer Martindale of the Chicago Cubs, Jorge Orozco-Cordero of Discover Financial Services, and Amy Spears and George Friedman of Highmark Health—all of whom offer an inside look at the organizational strategies and operating practices that enable their teams to deliver incomparable value to the businesses they support.  —— This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    29min
  7. Episode 51, Creating Something Amazing - Kristine Kobe, Keurig Dr Pepper

    23/05/2024

    Episode 51, Creating Something Amazing - Kristine Kobe, Keurig Dr Pepper

    In this episode of Inside Jobs, we get to know Kristine Kobe, VP of Marketing & Advertising for Liquid Sunshine, the in-house agency at Keurig Dr Pepper. Tune in as Kristine offers her perspective on building a high-performing organization—starting with assembling a team of top talent that’s inspired by the work they do, the brands they support, and the results they deliver. You’ll also hear about the merits of getting to know the people on your team, the importance of paying attention to what matters to them, and why empowering individuals helps everyone shine. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    33min
  8. Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw

    09/04/2024

    Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw

    In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and visibility that goes along with being on the inside. He and his team take full advantage of the insights they gain by seeing where Loblaw is headed as it unfolds, capitalizing on their exposure by delivering highly creative, highly impactful omnichannel solutions to a range of businesses. —— This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

    43min
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Sobre

Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.

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