EP. 207 Mastering the Three C's in Sales: Connect, Contrast, and Convince

In this episode of Sales with ASLAN, hosts Tom Stanfill and Mark Lamson tackle the key strategies sellers need to succeed in today’s competitive market. They introduce the "Three C's"—Connect, Contrast, and Convince—as essential pillars for elevating your sales game and overcoming the challenges of distracted, overwhelmed buyers.

Listeners will learn how to Connect their solutions to the buyer’s specific needs, tailoring their message to address what matters most. Discover how to Contrast your offering against the competition and highlight what makes it unique, ensuring your message cuts through the noise. Finally, master the art of influence by learning to Convince with emotional storytelling, success stories, and vivid analogies that resonate with buyers on a deeper level.

 Whether you're navigating virtual meetings, long sales cycles, or complex buyer behaviors, this episode offers actionable insights that will help you stand out, build trust, and close more deals. Tune in to gain practical tips and strategies to master the Three C's and elevate your role as a trusted partner in today’s fast-paced sales landscape.