28 min

Ep. 24 Managing Your Personal Brand (Part 3 of 3‪)‬ The Unlock Lab

    • Careers

In this final episode of our three-part series on managing your personal brand, I dive deep into the tips and strategies you can implement right now to elevate your personal brand. I give you the goods about your golden thread and what it means to show up authentically and share how public speaking can be a powerful, yet often overlooked tool for brand building. It's time to step into the full potential of where your career can go and I can't wait for you to tune in!



Key topics:


reminder about why we have to actively manage our brand (internally and externally)
assess your brand awareness
examples of playing the long game
how to not get overwhelmed by personal branding
what it means to be a service brand



Quotables:

(18:37) "If you are feeling overwhelmed and you've got these inner critics in your head that are saying you should be doing all the things you know or none of them, then I would say, pick one channel right outside of work, and that channel could be a social media digital channel. It could also be in person. I'm not here to tell everybody you should have a presence online. I never would say that, because you have to honor what feels good to you and also honor your resistances versus what's actually in your highest good and best interest. "



(22:04) "Have you ever considered that one of your tactics or one of your channels, right, externally and building your brand could be public speaking? Yeah, it's an incredible way to build your brand and I think it's not something folks think about too much, especially when we consider like the time scarcity mentality that is so prevalent. But this could look like a lot of different things."



Tosca’s Links and Resources:

Tosca’s Website

Get in Touch with Tosca

Submit your question for Tosca to answer on her ALL ACCESS episode

Innovation Women



Giving Flowers To:

Theme music by: Adrian DiMatteo

Podcast audio edited by: Landis Podcast Editing  

In this final episode of our three-part series on managing your personal brand, I dive deep into the tips and strategies you can implement right now to elevate your personal brand. I give you the goods about your golden thread and what it means to show up authentically and share how public speaking can be a powerful, yet often overlooked tool for brand building. It's time to step into the full potential of where your career can go and I can't wait for you to tune in!



Key topics:


reminder about why we have to actively manage our brand (internally and externally)
assess your brand awareness
examples of playing the long game
how to not get overwhelmed by personal branding
what it means to be a service brand



Quotables:

(18:37) "If you are feeling overwhelmed and you've got these inner critics in your head that are saying you should be doing all the things you know or none of them, then I would say, pick one channel right outside of work, and that channel could be a social media digital channel. It could also be in person. I'm not here to tell everybody you should have a presence online. I never would say that, because you have to honor what feels good to you and also honor your resistances versus what's actually in your highest good and best interest. "



(22:04) "Have you ever considered that one of your tactics or one of your channels, right, externally and building your brand could be public speaking? Yeah, it's an incredible way to build your brand and I think it's not something folks think about too much, especially when we consider like the time scarcity mentality that is so prevalent. But this could look like a lot of different things."



Tosca’s Links and Resources:

Tosca’s Website

Get in Touch with Tosca

Submit your question for Tosca to answer on her ALL ACCESS episode

Innovation Women



Giving Flowers To:

Theme music by: Adrian DiMatteo

Podcast audio edited by: Landis Podcast Editing  

28 min