Ep. 255- What's Up THIS WEEK: California Fires🙏(what NOT to do!), TikTok Ban👋? AND- Awesome New Movie Coming out this week!

In this episode of Do This, Not That, host Jay Schwedelson dives into current events and their impact on marketing strategies. From navigating crises like the California wildfires to exploring the potential TikTok ban, Jay shares insights on adapting to shifting landscapes. He also sprinkles in some lighthearted pop culture updates.

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Best Moments:

(00:58) California wildfires and their impact on marketing
(02:56) The importance of "reading the room" in marketing during crises
(04:14) The potential TikTok ban and its implications
(06:52) Possible beneficiaries of a TikTok ban (YouTube Shorts, Instagram Reels)
(07:36) Discussion of Triller as a potential TikTok alternative
(08:19) Cameron Diaz's return to movies with Back in Action
(08:55) Unusual collaboration between Dunkin' Donuts and Native for donut-scented personal care products

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