Ep. 276 NOT ENOUGH CONTENT?

Maybe you’re an emerging speaker, and you don’t think you have enough content. Perhaps you’re experienced and have been delivering the same material for a long time. Where do you find more content? Darren and Mark provide strategies for finding new content, ‘upping’ your game, and being unforgettable.

SNIPPETS:

• Ask: Is there better content available

• Perform deeper research on your subject

• Dive deeply into client concerns

• Interview clients for content and connection

• Tap into your expertise network

• Understand that you don’t know everything about your topic

• Be willing to upgrade your existing material

• Find out what and who are trending in your area of expertise

• Verify all new content using multiple sources

• Revisit the ‘basement’ and ‘archives’ of your life

• Test new material and listen to your audience to find out what resonates

• Challenge yourself to provide something new every year