Ep 32: Why Your Online Coaching Offer Is Not Selling

“Her name is Sarah,” Bri says, introducing us to an example of the dream client that every business should have in mind so that they can create specific, targeted, niche content. Ask ‘Sarah’ (or whomever) what her specific goals and pain points are, what she likes, where she hangs out on social media. The more you know about your dream client, the more effective your content. Put it in the right locations, and ultimately you will gain clients and give them the results they want.

Once you’ve got your content, you’ll want to create a high-ticket premium offer that is marketed to that client’s niche. Finally, you should develop a clear framework of steps for a sales conversation over the phone or through messaging.

If you follow the advice found in this episode, you should be booking no fewer than four to eight clients a week. Listen to the end of the episode for offers from Bri about where to find an offer for a free strategy call.

Quotes

• “If your niche is weight loss for corporate women who want to eat food that they love and still enjoy happy hour, you’re not going to create content for moms with babies. You’re not going to create content for broke college kids. You’re going to create content that speaks specifically to Sarah, who just got off her 9-5 banking job, who’s going to happy hour, wants to socialize with her friends, but still reach her fitness goals and look hot in her clothes.” (2:22-2:50 | Bri)

• “What makes you stand out from other coaches is you need to create an offer that literally speaks in your marketing. Your offer is just an extension of your marketing.” (3:02-3:13 | Bri)

• “Always go back to the drawing board.” (7:38-7:40 | Bri)

Links

Free Training On How To Get To $10K+ Months As An Online Coach:

https://www.buffandpaid.com/buffpaidtraining?el=podcast

Free FB Group With TONS Of Resources For Online Coaches:

https://www.buffandpaid.com/fbgroup?el=podcast

Book A Free Strategy Call:

https://www.buffandpaid.com/book?el=podcast

Connect On IG & Send a Message:

www.instagram.com/brimorrison

www.instagram.com/buffandpaid

Learn More About Bri:

https://brimorrison.com/?el=podcast