EP #394 - Gianluca Cesari: How Sevensense Got Acquired By ABB

Timestamps:

1:39 - What changed from 2020 to 2024

4:06 - 8 co-founders from start to finish

7:36 - Finding the right focus

13:33 - Selling to robot manufacturers

19:58 - Getting acquired by ABB 

About Gianluca Cesari:

Gianluca Cesari is a co-founder and the CBDO of Sevensense Robotics, a robotics ETH spin-off which empowers mobile robots to move into public and dynamic spaces, supporting humans in the execution of dirty, dangerous and dull tasks. Gianluca holds a master’s degree in Robotics, Systems and Control from ETH Zurich and afterwards continued as Robotics Engineer at the university’s Autonomous Systems Lab, before officially founding Sevensense in 2018.

In Gianluca’s opinion, Sevensense’s biggest challenge was finding the right focus, which is a challenge universal to all tech startups: they develop great tech, but what needs to be sold is a product, not a technology — so what use should their tech be put to? The solution to this conundrum is to start talking to customers. Eventually Sevensense landed upon two verticals: automated material handling, and automated cleaning.

They were acquired by ABB in 2024 for an undisclosed amount.

This episode was produced in collaboration with startup days, taking place this year on May 30th 2024. Click ⁠here⁠ to purchase your ticket.

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