Ep 480: How Meta’s New Ad Rules Impact Health & Wellness Brands with Pilothouse | AKNF

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Meta’s latest advertising update is shaking up the health & wellness space, restricting event tracking for many brands. This means brands selling supplements, wellness products, or other health-related items may no longer see key conversion events like purchases and add-to-cart in their Meta ad accounts.

In this episode, Eric Dyck chats with Pilothouse Meta experts Taylor Cain, Jocelyn, and Aves to break down what’s happening, what brands should do, and how to stay compliant while still driving results.

Key Topics Covered:

✅ What’s Changing? Meta’s new event tracking restrictions explained

✅ Who’s Affected? How Meta is categorizing health & wellness brands

✅ Workarounds That Work: Using upper-funnel event tracking to maintain ad performance

✅ Creative & Messaging Shifts: Why brands need to sell a lifestyle, not just a product

✅ Long-Term Impact: Will Meta roll out similar restrictions to other industries?

Meta is prioritizing user privacy, and these changes are likely just the beginning. If your brand is affected, tune in to get the insights you need to adapt your strategy.

Timestamps:

00:00 - Meta’s new health and wellness ad restrictions

02:15 - What this means for advertisers

05:00 - Meta’s event tracking changes explained

08:30 - Preparing for the new ad policies

11:00 - How brands can pivot their messaging

14:45 - The impact on creative and targeting

18:20 - Future of health and wellness ads on Meta

21:30 - Attribution updates and performance tracking

Hashtags:

#MetaAds #DigitalMarketing #AdvertisingChanges #HealthAndWellness #DTCMarketing #MarketingNews #PaidSocial #SocialMediaAds #FacebookAds #InstagramAds

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