EP#51 The AMP Advantage: A Game-Changer for Email Marketing Success

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Dmitry Kudrenko - CEO, Stripo, with host Matthew Vernhout - VP, Deliverability, Netcore. 

Dmitry Kudrenko, an industry veteran with over 12 years of experience, has an astute eye for trends, he not only keeps a close watch on industry developments but also plays an influential role in shaping them. Dmitry's expertise is widely recognized, evident in the numerous workshops and lectures he has conducted on email marketing. Notably, he has delved into cutting-edge topics such as AMP technology, providing invaluable insights to professionals in the field. Dmitry's overarching mission is to revolutionize email marketing by making it more accessible for businesses and more impactful for their subscribers.

In this podcast, they discussed:

• What new opportunities can AMP-powered emails open up for email marketers?

• How will AMP technology benefit email marketing campaigns compared to traditional design approaches?

• Why should more Internet Service Providers show support for AMP emails?

• How can you tackle the challenges of sending email marketing campaigns to a multilingual audience?

• Tips for implementing a fallback email that gives a similar experience as AMP emails

• Advice and resources for marketers getting started with AMP