The Liquid Lunch Project

Matthew Meehan
  • 5.0 (234)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Liquid Lunch Project

After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire. A note before you go any further: This show is only for those who want to grow. Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.

  1. 5 DAYS AGO

    Crisis-Proof Your Business: Tips from PR Expert John P. David

    Ever wonder how your business would hold up under public scrutiny? In today’s episode, we dive into the world of reputation management—what to do when a PR crisis hits and why it’s crucial for every business owner to be prepared.   John P. David, founder and CEO of David PR Group, joins The Liquid Lunch Project to discuss the ins and outs of managing a business's public image. From handling bad reviews to tackling major reputational crises, John shares his expert advice on preventing minor issues from snowballing into full-blown disasters. This episode covers the tools and strategies every small business needs to protect its reputation in an age where one viral post can make or break a brand.   Here’s what we’re covering:   What qualifies as a “crisis” and why it's subjective Steps every business should take to be crisis-ready The role of media policy in protecting company reputation Why some reviews should be left alone—and when to fight back Case studies of major brands and their crisis management hits and misses How the “camera in every pocket” culture has changed PR strategy   Who is John?   John P. David is a public relations expert specializing in reputation management. With decades of experience and a published author on the topic, John has become a go-to for businesses looking to handle sensitive public relations issues. His book, How to Protect or Destroy Your Reputation Online, delves into techniques for maintaining a positive online image.   Ready to bulletproof your business's reputation? Tune in now to learn how a proactive approach to PR can save you in a crisis.    Favorite Quote:   “The best defense when it comes to review sites is offense. Talk to your existing customers and have them write reviews for you.” Connect with John: https://www.facebook.com/DavidPRGroup https://twitter.com/johnpdavid https://www.youtube.com/user/miamipublicrelations https://www.instagram.com/davidprgroup/ https://www.linkedin.com/in/johnpdavid/ https://www.espeakers.com/marketplace/profile/28843/john-david   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

    42 min

  2. NOV 11

    Why Wall Street is Eyeing Your Local Plumber: Jordan Wagner on Main Street’s Boom

    Mom-and-pop shops are the new darlings of Wall Street. But why are hedge funds suddenly interested in your local HVAC company? Let’s break it down.    In this episode, we sit down with Jordan Wagner, one of the founders and principals of The Exit Group, to explore why Main Street businesses are becoming more attractive to Wall Street. From private equity’s growing interest in smaller, essential service businesses to why baby boomers are cashing in on decades of hard work, Jordan provides insights into the mechanics of these deals and how small business owners can position themselves for a profitable exit. Whether you’re running a plumbing company or thinking about your next business move, this episode sheds light on why “boring” businesses are suddenly a hot commodity. Episode Takeaways:   Why essential, “boring” businesses like HVAC and plumbing are now attractive to private equity. How generational shifts and the rise of subscription services are changing the landscape for service businesses. Private equity’s impact on improving valuations for small businesses. Factors that drive higher valuations: recurring service revenue, growth, and management structure. The long-term strategy of private equity: scaling operations and building efficiency. Why private equity is now interested in white-collar trades like CPA firms and legal services. The growing interest in property management businesses due to their recurring revenue model.   Want to know if your business could be the next target for private equity? Tune in to find out how you can position your company for a lucrative exit and take control of your financial future.   Favorite Quote: “We call them boring businesses, but Wall Street loves them because they’re essential— plumbing, HVAC, lawn care. They create fundamental, scalable value.” Connect with Jordan: Website: https://www.exitgroup.com/ Instagram: https://www.instagram.com/jordanwagner/ LinkedIn: https://www.linkedin.com/in/jordan-wagner-b9249135/ TikTok: https://www.tiktok.com/@jordanwagnerx/ YouTube: https://www.youtube.com/channel/UCC38aM6GMEa2MaSVIEEng9Q

    38 min

  3. NOV 4

    Building Remote Teams and Surviving a War: Kyle Mau’s Story

    What drives a young computer engineer to trade California’s sunny coast for the bustling streets of Kyiv? Kyle Mao shares his incredible journey from corporate boredom to building a thriving remote talent agency in Eastern Europe.   In this episode, we sit down with Kyle Mao, an American entrepreneur who made an unexpected leap from a cushy government job to establishing roots in Ukraine. Kyle discusses his decision to leave the corporate grind, navigating the challenges of starting a business abroad, and how the ongoing conflict in Ukraine has shaped his personal and professional life. We delve into the remote talent market, the nuances of hiring from Eastern Europe, and Kyle's journey in building his companies, including an olive oil business. His story is a testament to risk-taking, resilience, and making lemonade when life throws lemons. What we covered:   The unconventional decision to leave the U.S. for Kyiv Experiences with buying property in Ukraine Evacuating Ukraine during the Russian invasion Building a remote talent agency focused on Eastern Europe The benefits of hiring talent from Eastern Europe versus other regions Kyle’s olive oil business and the challenges of food production Upcoming projects and the future of remote talent   Tune in to hear how Kyle turned uncertainty into opportunity, and learn how hiring remote talent from Eastern Europe can transform your business! Favorite Quote: “Remote talent is the future of business.”   Connect with Kyle: https://hire-ua.com/ https://kylemau.com/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

    27 min

  4. OCT 28

    The Art of Letting Go: Why Delegation is Key to Scaling Your Business

    Be honest with yourself: Are you holding yourself back from growing your business?   In this episode of The Liquid Lunch Project, we sit down with Eric Williams, CEO and Founder of Willity (Will + Ability), to discuss the challenges entrepreneurs face when scaling their businesses. Eric dives into the importance of systematizing operations, the dangers of micromanagement, and the steps to take if you want to move from a solopreneur to a thriving team.    If you're stuck doing everything yourself and feel like there's no time to scale, this episode will hit home. Eric shares practical advice on how to delegate effectively, free up your time, and create processes that allow your business to thrive without you having to hustle endlessly.   Key Takeaways Include:   Transitioning from a solopreneur to a scalable business model. The psychology behind micromanagement and why entrepreneurs struggle to delegate. "Delegation math" and how to calculate the value of your time versus the cost of outsourcing. Why building systems and processes are essential for scaling. How systematizing can increase the value of your business. Practical steps to audit your time and optimize operations. If you're a small business owner stuck in the grind of trying to do everything yourself, this episode is for you. Eric breaks down what you need to do to move from being a solopreneur to running a business that can grow without burning you out. It’s time to stop micromanaging and start scaling. Favorite Quote:   "You need to figure out how to replicate your brilliance. It’s not enough to do it well; you have to teach others how to do it, too." Connect with Eric:   https://willity.com/ https://www.facebook.com/willity https://www.instagram.com/willityleadership https://www.linkedin.com/in/ericnwilliams/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

    32 min

  5. OCT 21

    The PR Game: How to Stand Out and Get Your Story Heard

    Did you know a well-crafted press release can save a life and skyrocket your business at the same time? In this episode, Mickie Kennedy, the founder of eReleases, dives into the world of press releases and how they can do more than just promote your business. Mickie shares stories of using PR to create credibility, grow revenue, and even help someone avoid life-threatening situations. He walks us through his journey from poet to PR expert and gives actionable advice on creating press releases that stand out. Plus, he drops some unconventional wisdom on when it's time to "fire yourself" from your own business. Guest Bio: Mickie Kennedy HAS over 25 years of experience in PR and has assisted more than 30,000 clients, distributed over 150,000 press releases, and generated over $132 million in earned media. A poet at heart, Mickie combines his creativity and entrepreneurial acumen to provide impactful PR strategies that genuinely make a difference. Key Highlights: How Mickie pivoted from poetry to PR and created eReleases Why 97% of press releases don't work and how to be in the 3% eReleases’ professional writing services for small business owners The evolution of PR from faxing to national distribution Why Mickie "fired himself" and the positive impact it had on his business PR with heart: How a press release saved a man's life Mickie's poetry reading - "Blue Collar" Ready to take your PR game to the next level? Tune in to learn how Mickie Kennedy’s strategies can help you craft press releases that don’t just get published—they get noticed   Favorite Quote:   “97% of press releases don't work. Focus on the 3% that do get picked up.”   Connect with Mickie: https://www.facebook.com/ereleases.press.release.distribution https://x.com/ereleases https://www.linkedin.com/in/publicity/ https://www.instagram.com/ereleasespr/ https://www.youtube.com/user/ereleases   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

    40 min

  6. OCT 14

    From Adult Ads to Accounting: How James Donovan is Transforming LinkedIn for Accountants

    Are you leaving money on the table because you’re too busy running your business? You might be – and today’s guest is here to show you why and how you can fix it.   In this mini-episode of The Liquid Lunch Project, we sit down with James Donovan, the founder of Nine Two Media, to discuss the art of networking and marketing for accountants. James shares his unconventional journey from selling adult ad space to becoming a LinkedIn marketing powerhouse for accounting firms and fractional CFOs. His innovative approach to leveraging LinkedIn profiles and appointment setting has helped firms across the U.S. generate serious revenue, even in the traditionally skeptical accounting space. Tune in for our conversation about what works in modern B2B marketing, why accountants need help asking for the sale, and how you can apply these same strategies to your business. Episode Highlights:   What it’s like selling ad space over Skype—no Zoom, no calls, just text! How LinkedIn is James’ secret weapon for transforming accounting firms’ marketing efforts. How Nine Two Media brings in over $40k of new revenue for their clients. The appointment setting process—how James’ team handles everything from the first outreach to closing the deal.   If you’re an entrepreneur, small business owner, or accountant who struggles to get clients without spamming LinkedIn or burning out on marketing, this mini-episode is a must-listen!   Favorite Quote:   “A boring LinkedIn profile is a waste of digital space.” Connect with James: https://www.facebook.com/jamesdonovanntm https://www.linkedin.com/in/jamesbdonovan/ https://www.youtube.com/channel/UClYmSOi00EbmsDgstSWLHgQ   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

    19 min

  7. OCT 7

    How Revenued is Disrupting Small Business Loans

    What if your business financing could be as flexible as your daily needs?  Enter Revenued. In this episode of The Liquid Lunch Project, we sit down with Solomon Lax, CEO of Revenued, to discuss the game-changing approach to small business financing. Solomon and his team have turned traditional financing on its head by introducing an innovative product that replaces the outdated MCA (Merchant Cash Advance) with something far more flexible and scalable. The conversation dives into the intricate details of the small business funding space, exploring how Revenued's flex line is designed to meet the specific needs of businesses in real-time. Solomon also shares valuable insights on the risks and rewards of the financing world, lessons learned during the COVID-19 crisis, and how AI and machine learning are transforming the industry. Key Takeaways: How Revenued replaces traditional MCA products with a flex line Why 'go fast and break things' doesn't apply to the finance world The impact of COVID-19 on small business lending and how Revenued adapted Revenued's pivotal role in processing PPP loans during the pandemic The dark side of fraud in small business financing and how to avoid it Solomon’s vision for the future of small business financing through AI If you're a small business owner navigating the tricky waters of financing or want to understand how the industry is evolving with AI and machine learning, this episode is for you. Solomon's expertise and candid approach offer invaluable insights that could change the way you think about business funding.   Favorite Quote:   “AI is going to change small business financing forever, making it more accessible and personalized. That’s where this is headed." Connect with Solomon https://www.revenued.com https://www.linkedin.com/in/sol-lax-bb190/ https://www.linkedin.com/company/revenued/about/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

    38 min

  8. SEP 30

    Upgrade or Die: Timing Your Move to Better Business Tech

    Is your business constantly scrambling to keep up with the latest tech trends? You're not alone. In this episode of The Liquid Lunch Project, we bring in Ryan Pollyniak from Western Computer to help untangle the complex world of enterprise technology. With over 17 years of experience in the Microsoft Dynamics ecosystem, Ryan is your go-to guide for understanding how to leverage ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems to streamline your operations and boost growth.  Join us as we do a deep dive with Ryan into why Microsoft Dynamics stands out in a crowded field, how small to medium-sized businesses can effectively implement these powerful tools, and what the future holds with AI advancements in the tech landscape.    Episode Highlights: What exactly is an ERP? Ryan breaks it down for the uninitiated. The edge Microsoft Dynamics has over competitors like NetSuite and SAP. How Western Computer helps SMBs integrate powerful tools seamlessly. Timing your tech upgrade: When should a company move to a more advanced ERP? The future of AI in business applications—what's coming next? Why You Should Listen: If you're a small to medium-sized business owner looking to upgrade your tech game, this episode is packed with insights that can save you time, money, and a lot of headaches. Ryan shares invaluable advice on choosing the right systems and avoiding common pitfalls. Don't miss out—your business's future tech strategy could depend on it.   Favorite Quote: You don't want to be caught flat-footed when your company starts to grow. Start planning your tech upgrade now.   Connect with Ryan: https://www.linkedin.com/in/microsoftdynamicssolutions/ https://www.westerncomputer.com   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

    35 min
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5
out of 5
234 Ratings

About

After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire. A note before you go any further: This show is only for those who want to grow. Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.

Information

  • Creator
    Matthew Meehan
  • Years Active
    2021 - 2024
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright: shieldadvisorygroup.com
  • Show Website
    The Liquid Lunch Project

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