Send It!

Send It!
  • 5,0 (5)
  • MARKETING
  • CHAQUE SEMAINE
Send It!

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Épisodes

  1. -1 J

    EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement

    Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/ Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce. They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it! Here's what we're diving into: Hot off the press: Gmail's "Shielded Email" Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law Cadence & frequency strategies for SMS SMS copywriting tactics: personalization, urgency, and the perfect CTA Unifying SMS and email for seamless campaigns Common SMS mistakes and how to avoid them ______ 00:21 Understanding SMS Marketing 00:43 Exploring Blue Sky Social Media 02:04 Welcome to Send It Podcast 02:33 Thank you to our sponsors! 05:12 Diving into SMS Strategy 11:50 Compliance and Deliverability in SMS 15:23 Best Practices for SMS Timing 17:11 Optimal SMS Frequency 18:38 Crafting Effective SMS Copy 19:56 Tone and Personalization in SMS 21:30 Integrating Email and SMS Strategies 26:38 SMS vs MMS: Cost and Effectiveness 29:00 High-Intent SMS Tactics 30:30 Common SMS Mistakes to Avoid 33:01 Conclusion and Next Steps ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    35 min

  2. 19 NOV.

    EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

    Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data. Here's what we're diving into: Defining Data Types: Zero Party, First Party, Third Party Understanding Third-Party Data and Compliance Regulations Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It First-Party Data – How to Leverage Behavior-Based Data Third-Party Data – How and When to Use It Helpful Tools for Third-Party Data Collection Best Practices and Mistakes to Avoid ______ 00:00 Introduction to Visitor Data Identification 02:22 Hot Off the Press: iOS 18 and RCS 03:56 Defining Zero, First, and Third Party Data 06:30 Collecting and Using Zero Party Data 11:53 Exploring Tools for Data Collection 13:44 Leveraging First Party Data for Segmentation 16:04 Understanding Third Party Data and Compliance 17:54 The Impact of Cambridge Analytica on Privacy 18:08 The Benefits and Concerns of Third-Party Data 18:39 Regulations and Tools for Data Privacy 24:39 Leveraging Third-Party Data for Marketing 28:48 Best Practices and Mistakes to Avoid 32:36 Conclusion and Next Episode Preview ______ Follow Jimmy & Chase on social Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    35 min

  3. 12 NOV.

    EP6: Email Personalization at Scale: Automating Without Losing The Human Touch

    Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP6: Personalization at Scale: Automating Without Losing The Human Touch Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty. The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid. Here's what we're diving into: Cox Cable's transition to Yahoo mail The Basics of Personalization Our Best Tactics for Effective Personalization How to Personalize at Scale with Automation Common Personalization Mistakes to Avoid ______ 00:00 Introduction to Personalization 02:16 Sponsor Shoutout and Hot Topics 02:45 The Big News: Cox Email Transition to Yahoo 04:27 Today’s Agenda: Personalization at Scale 05:27 Basics of Personalization 14:58 Tactics for Effective Personalization 18:26 Behavioral Triggers and Automations 19:44 Segmentation Tactics for Personalization 22:52 Avoiding Common Personalization Mistakes 26:15 The Role of AI in Personalization 28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    33 min

  4. 5 NOV.

    EP5: The Science of Copy: How to Drive More Opens and Conversions in eCommerce Email Marketing

    Strong copy = stronger sales In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages. Here's what we're diving into: Different styles of eCommerce copy: storytelling, direct response, conversational, benefit-oriented, urgency, and more Copywriting fundamentals: the Rule of One, creating irresistible offers, and writing like you speak Strategic frameworks like the "Excite, Educate, Edify" approach and personalized messaging techniques Gmail's new Summary Cards and the latest updates in email marketing Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ 00:00 Introduction to Gmail's New Features 01:51 The Science of Copywriting 05:19 Storytelling in Copywriting 09:33 Benefit-Oriented Copy: Highlighting Customer Gains 14:30 Social Proof Copy: Building Trust 18:30 PAS Framework: Problem, Agitate, Solution 22:16 Fundamental Rules of Copywriting 24:33 Crafting Irresistible Offers 26:57 Unique Selling Propositions 31:43 Editing for Clarity and Impact ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    38 min

  5. 29 OCT.

    EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing

    Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers. Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools. Here's what we're diving into: Segmentation techniques for more targeted email and SMS marketing RFM metrics to help prioritize customer segments Strategies to engage different customer groups, from discount shoppers to VIP buyers Real-world examples that show the power of dynamic, data-driven segmentation Avoiding common mistakes like over-segmentation and over-reliance on discounts ______ 00:00 Introduction to Customer Segmentation 00:39 Newsletter Updates and Team Efforts 01:04 Segmentation Strategies and Best Practices 01:48 Exciting News: First Podcast Sponsor 04:28 Understanding Segmentation Types 09:00 Benefits of Segmentation in Email and SMS 11:00 Deep Dive into RFM Metrics 24:15 Engaging High-Value and Discount Shoppers 33:04 The Power of Data-Driven Segmentation ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    40 min

  6. 22 OCT.

    EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using

    EP3: The BEST BFCM Email Strategies You're NOT Using It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season. Here's what we're diving into: Hot new BIMI updates and email logo certifications (VMC vs. CMC) Managing volume and audience during BFCM campaigns Real-time retargeting strategies for email and SMS Best practices for segmentation and compliance Jimmy's favorite Black Friday strategy: launching new products without discounts Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com. ______ 00:00 Introduction and Catching Up 00:14 Exciting News: Commerce Roundtable Acquisition 00:30 Podcast Kickoff and Theme Introduction 01:53 Breaking News: Email Logo Updates 04:11 Black Friday Cyber Monday Strategies 04:40 Volume Management for BFCM 06:51 Retargeting and Automation Tips 09:56 SMS Strategies and Compliance 14:33 Holiday Marketing Roadmap 21:45 Excitement and Segmentation 22:02 Messaging Strategies: Us vs. Them 23:08 Reminder SMS: Immediate Action 26:24 Closing Soon: The Power of FOMO 29:52 Encore Email: Last Chance 33:18 Final Thoughts and Call to Action 34:06 Black Friday Success Story 38:01 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    40 min

  7. 15 OCT.

    EP2: The Secrets of Email Deliverability: What Google Doesn’t Want You to Know

    Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam. Here's what we're diving into: - Top myths about deliverability—DEBUNKED - Pro-level tips to warm up new email addresses and avoid red flags - 10 must-know tactics to drive sky-high engagement with your email campaigns - Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024 Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement. ______ 00:00 Introduction and Podcast Kickoff 00:07 Deep Dive into Email Deliverability 01:30 Understanding the Importance of Deliverability 03:53 Breaking Down Email Deliverability Myths 06:37 The Technical Side of Email Deliverability 10:53 Testing and Improving Email Deliverability 13:31 Understanding Email Spam and Relevance 13:54 The Importance of Warm-Up in Email Marketing 14:40 Best Practices for Email Warm-Up 16:27 Common Mistakes in Email Warm-Up 19:46 10 Quick Tips for Better Email Deliverability 23:59 Wrapping Up and Final Thoughts ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at:  X: https://www.twitter.com/yojimmykim  Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at:  X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond/ IG: https://www.instagram.com/chasehunterdimond/ Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    26 min

  8. 8 OCT.

    EP1: 2024 Email, SMS & The Future of Retention Marketing

    Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024. From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving). Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers. Here's what we're diving into: - State of Email Marketing in 2024—what’s hot, what’s not - The rise of deliverability standards - How privacy laws and iOS updates are changing the game - Deep dive into email metrics and SMS performance (real data, real talk) - Pro tips for keeping your audience engaged in 2025 - Future predictions for retention marketing and more Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com ______ 00:00 Teaser Trailer 00:48 Meet the Hosts: Jimmy Kim and Chase Dimond 02:02 State of Email Marketing in 2024 03:02 Key Changes in Email Deliverability 05:43 Impact of Privacy and Security Updates 10:42 Email Metrics and Trends 23:35 Analyzing Order Value Trends 24:51 SMS Performance Insights 27:32 Consumer Behavior and Channel Preferences 31:24 Future of Email Marketing 38:55 Audience Management Strategies 44:07 Final Thoughts and Wrap-Up ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at:  X: https://www.twitter.com/yojimmykim  Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at:  X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond/ IG: https://www.instagram.com/chasehunterdimond/ Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    47 min
  • 8 épisodes

Notes et avis

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À propos

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Informations

  • Création
    Send It!
  • Années d’activité
    2 k
  • Épisodes
    8
  • Classification
    Tous publics
  • Copyright
    © Send It!
  • Site web de l’émission
    Send It!

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