OPERATORS

OPERATORS
OPERATORS

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

  1. -1 J

    E109: Will Sold 100 Million Protein Bars

    In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market. 00:00 Introduction 02:52 The Growth of IQ Bar and Market Strategy 05:50 Challenges in Launching a Consumable Product 09:05 The Impact of Cocoa Prices on Business 11:55 Navigating the E-commerce Landscape 17:52 The Role of Crowdfunding in Startups 21:12 Building a Profitable Business in CPG 24:00 The Future of Food and Beverage Industry 41:14 The Challenges of E-Commerce and Brand Adaptation 45:51 Navigating Supply Chain and Ingredient Sourcing 50:45 Building a Brand: From Kickstarter to Retail Success 55:51 The Importance of Trend Adaptation in Business 01:00:11 The Risks and Rewards of Entering Mass Retail 01:07:52 The Long Game: Strategies for Retail Success 01:12:46 Maintaining a Long-Term Perspective in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Dr James Richardson's LinkedIn:https://www.linkedin.com/in/premiumgrowthsolutions/ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 36 min
  2. 18 AVR.

    E108: The SMS Kingpin

    In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and the importance of effective communication strategies as Postscript scales its operations. 00:00 Introduction 10:06 The Evolution of SMS Marketing 19:51 Navigating the Competitive Landscape 29:49 The Future of SMS and RCS Technology 39:55 Managing Growth and Communication in a Scaling Business 41:46 Navigating Asynchronous Communication 48:50 Effective Communication Strategies in Remote Teams 55:21 Hiring Challenges and Strategic Growth 01:00:10 Building a Sustainable SaaS Business 01:06:24 Leveraging AI for Marketing Efficiency 01:18:06 Advocating for E-commerce: The EIA Initiative Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 25 min
  3. 16 AVR.

    E107: Tips for Impending Doom

    In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They explore strategies for managing inventory, cutting costs, and adapting to market changes while emphasizing the importance of personal growth during difficult times. The conversation highlights the need for leaders to make informed decisions amidst unpredictability and to focus on resilience and adaptability.  00:00 Introduction 02:04 The Economic Landscape and Its Challenges 07:24 Strategies for Managing Inventory and Costs 21:25 Adapting to Market Changes and Consumer Behavior 35:00 Personal Growth Through Adversity 39:52 Cost-Cutting Strategies in Business 41:18 The Importance of Early and Decisive Cuts 42:12 Negotiating with Vendors and Creditors 43:38 Evaluating Software and Operational Costs 46:54 Identifying and Reducing Organizational Bloat 49:31 The Balance Between Cuts and Growth 53:50 The Cost of Complexity in Business 56:30 Embracing Change and Growth Opportunities 58:52 Recognizing Market Trends and Risks 01:04:33 Leveraging Debt and Negotiation Tactics 01:06:42 Streamlining Processes for Efficiency 01:11:25 Identifying Vestigial Processes in Organizations Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 19 min
  4. 7 AVR.

    E106: The Tariffs Emergency Episode

    In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They discuss the macro and microeconomic factors at play, the psychological aspects of market predictions, and the complexities of global supply chains. The conversation highlights the uncertainty in the market and the potential long-term impacts of current policies, especially in relation to consumer discretionary sectors and technological advancements. 00:00 Introduction 03:08 The Current Economic Climate and Tariff Chaos 05:56 Macro Economic Factors Influencing Tariffs 09:14 The Impact of Tariffs on Consumer Discretionary 14:53 The Complexity of Global Supply Chains 18:13 The Role of Technology in Economic Change 32:40 Understanding Second and Third Order Effects 38:00 Consumer Spending Trends and Historical Context 43:11 Competitive Positioning and Pricing Strategies 48:48 The Role of Manufacturing and Geopolitical Risks 01:05:48 Understanding Tariffs and Compliance 01:11:00 Navigating Cost Structures and Operational Efficiency 01:19:20 Manufacturing in the U.S.: Challenges and Opportunities 01:25:02 Analyzing the Super Bowl Ad Impact 01:35:09 The Importance of Data-Driven Decisions Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 38 min
  5. 2 AVR.

    E105: How to Define Your Customer Profiles with Sarah Levinger

    00:00 Introduction 02:55 Understanding Customer Avatars and Personas 06:02 Defining Customer Profiles and Their Importance 08:53 The Role of Customer Names in Marketing 12:09 Discovering Customer Avatars Through Observation 15:00 The Complexity of Customer Archetypes 18:08 Balancing Brand and Growth Marketing 20:57 Identifying Customer Identities 23:49 Leveraging Subconscious Data for Marketing 33:11 Innovative Survey Techniques 38:13 Understanding Customer Bias 44:02 The Importance of Identity in Marketing 49:16 Emotional Triggers in Consumer Behavior 55:20 Cultural Influence on Consumer Choices 01:00:43 The Role of Reach in Shaping Markets Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 5 min
  6. 27 MARS · BONUS

    Highbeam x Operators

    In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profitability. They explore the unique financial solutions offered by HighBeam, emphasizing the importance of reliable banking partners and the role of automation and AI in financial management. The discussion highlights the specific needs of consumer brands and how HighBeam aims to address these through tailored banking solutions and strategic partnerships. 00:00 Introduction to HighBeam and Branch Furniture 05:51 The Importance of Reliable Banking Partners 09:12 HighBeam's Unique Financial Solutions 11:50 Automating Cash Management and Treasury Functions 15:07 The Role of AI in Financial Management 17:54 Target Audience and Business Model of HighBeam Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    26 min
  7. 26 MARS

    E104: Operators Assemble

    00:00 Introduction 03:04 Exploring the Current Landscape of Exits 12:42 Market Dynamics and Acquisition Trends 18:26 The Role of Private Equity and Strategic Buyers 26:07 Understanding the Mid-Market Exit Opportunities 33:32 The Importance of Timing in Exits 36:19 The Evolution of Private Equity 39:35 Preparing for an Exit 42:06 The Costs of Exit Readiness 44:56 Missed Opportunities and Lessons Learned 55:00 The Dangers of Hyper-Growth 01:00:29 Predictable Growth vs. Hyper-Growth 01:12:03 Understanding Liquidation Preferences and Participation 01:20:11 Introducing HighBeam: A Financial Platform for Consumer Brands 01:26:00 The Importance of Reliable Banking Solutions 01:30:14 Automating Financial Management with AI 01:35:34 The Future of Banking and AI Integration Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

    1 h 47 min
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42 notes

À propos

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

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