The Karat Podcast

Karat Financial
  • 4,5 (17)
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Ever wondered what your favorite creators are like behind the scenes? Karat Financial co-founders Eric Wei and Will Kim talk with today’s biggest creators to get to know the humans behind the content. Tune in to go deep, with topics covering hopes, dreams, philosophy, and insecurities.

  1. EP. 88 - How I Built a Billion Dollar YouTube Business: Alex Hormozi interview [VIDEO]

    7 DE MAR.

    EP. 88 - How I Built a Billion Dollar YouTube Business: Alex Hormozi interview [VIDEO]

    Join Karat's Discord for creator masterclasses every week at https://link.trykarat.com/discord-hormozi Meet Alex Hormozi: he's making $10M+ year from content and owns a portfolio of businesses making $250M/ year.In this pod - he shares 21 secrets on how he monetizes and scales his content- and why most creators are stuck in a broken business model. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Alex at https://www.youtube.com/@AlexHormozi https://www.instagram.com/hormozi/ ------------ 21 Insights from Hormozi: 01:44 - Your content is your business 04:08 - How to scale your business beyond a “face” personality 05:50 - Wanna make money? Learn this game 06:32 - One mistake killing your channel - FIX IT 07:38 - Monetization HACKS every creator should know 12:48 - Focusing on deals? Congrats, you're a media company 16:09 - If it's worth doing, expect HATERS 16:58 - DON'T eat this... 17:48 - Can you really get cancelled? 25:11 - Giving up equity can 10x your business 29:11 - Copy what works, scale FAST 30:00 - Content alone won't build your business - THIS WILL 31:00 - How to win on cost, but RISK it all 31:43 - Beat key man risk with this one strategy 35:45 - Secret to scaling your content 39:23 - Chose the right product to promote or LOSE BIG 40:37 - Use this retention hack from day 1 42:40 - Elements of influence you NEED to master 50:15 - Secret hack to using short form 52:00 - Content won't scale a business UNLESS you know this 53:31 - The branding mistake that's diluting your platform 1:06:03 - Ultimate content boosting cheat code

    1h7min
  2. EP. 87 - Scumbag Dad on Why YouTube is Broken (interview) [VIDEO]

    04/12/2024

    EP. 87 - Scumbag Dad on Why YouTube is Broken (interview) [VIDEO]

    Join Karat Banking's perks program at https://www.trykarat.com/banking - first 1000 members to join the waitlist & be approved get the perks program for free for a year Why are so many YouTubers quitting or getting cancelled? @scumbagdadofficial aka Scumbag Dad knows why - how algorithms are breaking our minds- and how to fix it. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Scumbag Dad at @scumbagdadofficial https://www.instagram.com/brad_podray/ https://www.tiktok.com/@brad_podray ------------------ 0:00 - Intro 1:29 - YouTube is BURNING down 2:02 - Disingenuous creators - how to spot them! 4:20 - Online "Rizz" guys are creating this issue 5:53 - Why the comment section is BRUTAL 7:45 - Creating ScumbagDad for this reason 9:03 - The main goal of 99% of YouTubers 11:57 - This YouTuber is now a politician 13:27 - Why his content was BANNED on TikTok 15:50 - He SPENDS how much on his TikToks?! 18:55 - His new podcast with @Stanzipotenza 20:48 - Why he HAS to change his name 21:27 - Losing a commercial gig because of this video 22:56 - KindbagDad...launching soon? 26:41 - Al is changing the creator landscape 30:16 - Every artist should make short form content 35:24 - Ruin your online following with this simple hack! 37:43 - This type of creator is EVIL 39:47 - This EVIL TIKTOKER preys on the homeless for content 41:24 - His endgame and closing thoughts

    45min
  3. EP. 86 - How LaurDIY survived YouTube for 10 years (interview) [VIDEO]

    03/12/2024

    EP. 86 - How LaurDIY survived YouTube for 10 years (interview) [VIDEO]

    Join the waitlist for Karat Banking's new perks program at https://link.trykarat.com/banking-karat-pod - first 1000 members approved get perks free for a year~ LaurDIY has done YouTube for over 10 years - and she's still relevant, active, and not cancelled! Today she shares her secrets on how to build a sustainable career as a creator. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow LaurDIY at @LaurDIY  @laurDIYvlogs @WildTil9 https://www.instagram.com/laurdiy/ ------------ 00:00 - Intro 03:57 - Secret to 10 YEARS on YouTube 04:16 - LauraDIY Roasting Eric 05:26 - Extreme Makeover: Eric edition 08:59 - LaurDIY ghosted Eric 10:47 - Staying in bad relationships 13:23 - Privatizing your old videos is good 14:13 - DIY era wasn't always authentic 15:37 - Growing with your audience can save your channel 16:58 - why Lauren talks about p*nises now 17:55 - Secret to shifting content 20:33 - Hello new subscribers, goodbye old ones 25:07 - Vlogging is the new DIY'ing 26:53 - Making money on YouTube 10 years ago 30:14 - 90s kids are natural DIYers 36:38 - Meeting my husband while we both were in other relationships 38:27 - 10+ more years on YouTube? 42:30 - Content planning 101 47:37 - Partnering with Ashton Kutcher 52:10 - The one thing every creator struggles with 53:24 - Lauren's HOLLYWOOD show & ratings on it 57:42 - her show cost how much per episode?? 59:32 - her HBO show got CANCELLED 1:05:43 - Staying sane as a creator 1:09:26 - Outro ------------ Editors: Jayna Benito & Cole Selby

    1h10min
  4. EP. 85 - Anthpo exposes why being funny on YouTube sucks (interview) [VIDEO]

    30/09/2024

    EP. 85 - Anthpo exposes why being funny on YouTube sucks (interview) [VIDEO]

    Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @anthpo's videos make people laugh - but @anthpo works incredibly hard behind the scenes to make them. Today he shares why he quit YouTube last year before mysteriously returning - how he balances his art with making money - and what it was like working for MrBeast. Note: we filmed this at VidCon live in June 2024 ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Anthpo at @anthpo and @NotAnthpo ​⁠‪https://www.instagram.com/anthpo/ ------- 0:00 - Who is Anthpo? 0:54 - Why quit YouTube? 1:18 - Why his content is changing 3:22 - His experience working for MrBeast 4:20 - Why being a creator SUCKS 5:44 - Who he SLEPT with... 6:14 - Anthpo's creative comeback 6:53 - The SECRET SAUCE for viral content 7:50 - Anthpo got on the Bachelor9:34 - MrBeast's content formula is outdated 10:03 - Kelly Wakasa made Anthpo CRY11:19 - What you NEED to know as an upcoming creator 13:32 - Traveling thru the Anthpoverse 15:13 - He's never told anyone this...16:18 - Does he recommend making content while in college 17:27 - He makes HOW MUCH on YouTube?! 17:51- Are sponsors CRINGE?18:54 - The two paths of a YouTuber 20:20 - How he manages brand deals22:15 - Why BBNO$ paid him for a collab 23:46 - This was his the breaking point 25:21 - The real reason creators QUIT YouTube 26:18 - 2 pieces of advice for beginner creators 28:47 - SPECIAL GUEST!! 29:48- Anthpo's GIFT to Eric!

    31min
  5. EP. 84 - OfflineTV’s Creative Genius: Brodin Plett interview [VIDEO]

    02/08/2024

    EP. 84 - OfflineTV’s Creative Genius: Brodin Plett interview [VIDEO]

    Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @OfflineTV is a content powerhouse featuring streamers like  @DisguisedToast,​⁠ @LilyPichu and @MichaelReeves, now meet their creative director who helps make the magic happen, @Brofain. Today Brodin shares his creative vision for OTV and the thought process behind OTV’s viral video- along with his own inspirations across music, modeling, film, anime, and more! ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Brodin at https://www.instagram.com/brodinplett ​⁠ @Brodin Plett Follow OTV at ​⁠@OfflineTV https://www.instagram.com/offlinetv ------------ 00:00 - Intro 01:26 - Why he HATES the number "3" 02:37 - Why OfflineTV needed him 05:18 - COVID got him his OTV job 06:45 - Separating friendship and the drama 07:42 - The first thing he changed at OTV 10:16 - The Office influenced OfflineTV 11:16 - OfflineTV Anime film Coming Soon?! 14:09 - Fear Pong, Condiment Girl and Hide & Seek 15:23 - Taking the channel in a new direction 18:08 - Creative VS Business: handling brand deals 19:59 - This 19yo's YouTube video is becoming MOVIE 21:33 - A flood caused him to miss TwitchCon 23:06 - He owes his success to Coachella '19 24:14 - Is he weird for this? 25:43 - Preparing to work for YouTube as a middle schooler 31:04 - I didn't getting paid for MONTHS while in esports 33:13 - Working for Marshmello and the FBI 37:22 - Filmmaker by day, musician by night 39:09 - Where he'll be in 10 years 41:00 - The superior ATLA bending skill 42:15 - Working on this skillset as a 30yr old 44:50 - Does he think he's a good manager? 47:45 - Closing thoughts

    48min
  6. EP. 83 - I spent $2M on a YouTuber science fair: William Osman interview [VIDEO]

    04/07/2024

    EP. 83 - I spent $2M on a YouTuber science fair: William Osman interview [VIDEO]

    Karat Banking waitlist: https://link.trykarat.com/yt-banking @williamosman  just hosted the world's coolest science fair with top creators like @NileRed & @MarkRober - and it cost him $2M and his sanity. Today - he shares the real story behind his event Open Sauce, what it was like working with MrBeast, and why he's quiet quitting his main channel. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow William at: @williamosman https://www.instagram.com/crabsandscience/ ------------ 0:00 - INTRO 2:59 - Fyre Festival...was it that bad? 3:59 - Open Sauce is the next World's Fair 6:44 - His budget went from $300k to $2M 9:49 - Spending $2,000,000 on what?! 11:17 - No backing out, no regrets 13:12 - He quit YouTube to throw the largest science fair 14:58 - Open Sauces' secret sauce...shh it's secret! 18:04 - Working with MrBeast was a NIGHTMARE 23:22 - How he felt after filming with MrBeast 27:12 - His only video, his grandparents can understand 30:36 - Leaving his main channel behind 31:05 - Creators that influenced him 34:25 - The only way to make it on YouTube 35:25 - 7 jobs he had before YouTube 40:00 - His side job became his first viral video 41:25 - Science is SH*TTY 44:30 - His favorite homemade project 45:04 - His house BURNED down 49:47 - Spending his GoFundMe money 51:52 - Meeting and moving in with Michael Reeves 53:33 - Michael Reeves changed his content 56:19 - Holding in WHAT during his interview with CNN 1:00:14 - Is he happy?

    1h1min
  7. EP. 82 - i faked a relationship to sell clothes: Frugal Aesthetic interview [VIDEO]

    19/06/2024

    EP. 82 - i faked a relationship to sell clothes: Frugal Aesthetic interview [VIDEO]

    Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @FrugalAesthetic got a new girlfriend, moved in with her, then tragically broke up & got jacked - except it was all staged. Today Christian shares why he did it, how he pulled it off, and how he almost lost his mind. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Christian at: @FrugalAesthetic https://www.instagram.com/vansatthemetgala/ ------------ 0:00 - Intro 1:10 - What happened? 6:11 - let's make it as cringe as possible 7:54 - Is she into him? 11:56 - this was a crazy amount of work - why?? 15:36 - this isn't even staged now- Christian LOSING his mind 16:47 - Christian turning emo 17:58 - you found a grey area to LIE with 18:56 - this is an IRONIC thirst trap, please ignore!!! 19:56 - Eric says something pretty suss 24:31 - Christian's identity as an "Outsider" 29:15 - the trilogy Christian made - meet cute to breakup 32:49 - Does he believe in fate? 35:36 - Why Eric flew to New York to film this 36:32 - Christian's went through his own "Past Lives" trauma 39:40 - Eric's SHITTY breakup email 42:55 - Christian's going to start saying this to flake on everyone 43:47 - producer Jack emerges from the deep to share his opinion 44:55 - Christian lost a girl and now he's doing this whole bit 51:52 - Christian discusses his new brand 52:58 - Eric models the first jacket Christian made 54:54 - What makes his brand different? 58:59 - Christian ACTUALLY goes to the MET GALA 1:02:06 - How has Eric changed since his breakup? 1:07:16 - Would past Christian be proud of him today? 1:09:24 - What's next? 1:13:41 - Outro

    1h14min
  8. EP. 81 - I got laid off & went viral: Chloe Shih interview [VIDEO]

    08/06/2024

    EP. 81 - I got laid off & went viral: Chloe Shih interview [VIDEO]

    Subscribe to our new pod together at @jomopod ! and try our new Karat Insights tool at https://link.trykarat.com/yt-insights ~ @chloeshih lived two lives: by day she was a PM at Discord, by night she was a YouTuber. Then Discord laid her off. She made videos about it and went viral - getting over 25M views and coverage in the Wall Street Journal. Today she shares what that was like - and her journey going from tech worker to empowered creative. ------------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode Follow Eric Wei at https://www.instagram.com/erictway/ Follow Chloe here: @chloeshih https://www.instagram.com/chloe.shih/ Follow JOMO podcast on Spotify https://open.spotify.com/show/0sJAtVorz8TsYDzzyM04cq?si=a60a4b3007de44f4 -------------------------- 00:00 - Intro 02:41 - Why Discord laid me off 05:39 - Getting hate for being Gen Z…IM A MILLENNIAL 06:53 - Why your viral vid should reflect your channel 08:27 - Getting hundreds of job offers after Discord 10:20 - Having a RSF (Resting Smiling Face) 12:40 - I left America because I was bullied so much 15:54 - The smartest way to get started as a content creator 18:02 - Having a traumatic childhood 20:30 - Finding the motivation to work hard 22:53 - Starting a platform based on positivity 25:32 - I left a toxic relationship and met my soulmate 29:05 - My parents kicked me out for going to UCLA 32:29 - Flying the Hello Kitty airplane cured my anger issues 35:31 - What it's like marrying a software engineer 37:41 - Being my fiancee's first date 41:51 - What is a 30's mindset? 44:46 - Eric left me on read on LinkedIn 46:36 - Starting therapy after my ex dumped me 50:52 - Finding a new passion after Discord 55:51 - Chloe's first YouTube video 58:32 - Getting on the cover of Forbes 30 under 30 1:01:22 - Living a life of CHIF...what's CHIF? 1:03:00 - Two things I regret in life 1:08:09 - Producing my first short film 1:10:32 - SURPRISE ANNOUNCEMENT 1:11:46 - Outro

    1h12min
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4,5
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Sobre

Ever wondered what your favorite creators are like behind the scenes? Karat Financial co-founders Eric Wei and Will Kim talk with today’s biggest creators to get to know the humans behind the content. Tune in to go deep, with topics covering hopes, dreams, philosophy, and insecurities.

Informações

  • Criado por
    Karat Financial
  • Anos de atividade
    2022 - 2025
  • Episódios
    90
  • Classificação
    Explícito
  • Copyright
    © Karat Financial
  • Site do podcast
    The Karat Podcast

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