The Entrepreneurial Therapist Podcast

Danielle Swimm
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Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

  1. 6시간 전

    EP 191: Therapy Intensives: The Path to Freedom + Flexibility with Carolyn Solo

    What if you could create more freedom in your private practice without sacrificing income or client results? In this episode, I sit down with Carolyn Solo, an EMDR therapist and coach, to explore how intensives can completely shift the way you work and the way your clients heal. Carolyn shares her journey from burnout to building an intensives-only practice and why this model has been the key to balancing her life as a mom of three while still serving clients at the highest level. We talk about the strategy, structure, marketing behind building a thriving intensive practice and the mindset shifts it takes to move away from the traditional therapy hour. If you’ve been curious about intensives or if you’re looking for a new way to bring in revenue while creating more time freedom, this conversation is going to give you both inspiration and tangible ideas to run with. Topics Covered in this Episode: 4:18 - The surprising moment that forced Carolyn to rethink the traditional therapy model 7:53 - Why intensives can be a lifeline for therapists facing burnout 10:26 - The referral strategy that gets high-ticket clients saying “yes” 13:39 - How credibility and visibility build demand for intensives 15:54 - Carolyn’s exact pricing and structure (and why it works) 18:41 - The “retreat effect” that makes intensives so powerful for clients 20:15 - Handling the out-of-network question without losing momentum 22:28 - The free resource Carolyn created that therapists can use right away If this episode sparks something in you, I’d love for you to subscribe, leave a review, and share it with another therapist who needs to hear this. And don’t forget to download Carolyn’s free 22-page intensive workbook to start imagining how this model could fit into your own practice. Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Interested in additional revenue streams? Apply here for the Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind Connect with Carolyn on IG: @futuretemplateparent https://www.instagram.com/futuretemplateparent  www.futuretemplateparent.com Get Five Things You Can Do to Book First Intensive: https://stan.store/futuretemplateparent/p/get-five-things-you-can-do-to-book-first-intensive

    27분

  2. 9월 3일

    EP 190: Back-to-School Marketing for Therapists: What You're Missing in September

    What if September could completely change the trajectory of your practice? In this episode, I dive into why back-to-school season is the single most pivotal time of year for therapists and how you can leverage it to not only end 2025 strong but set yourself up for a thriving 2026. I walk you through the mindset shifts, community strategies, and online marketing moves that will help you bring in more private pay clients and avoid the burnout that so many therapists experience in Q4. I’ll also share my personal reflections on how I’m intentionally showing up this fall (both in my business and in my personal life) and invite you to do the same. Tune in if you’re looking for some inspiration to help you see September as your fresh start, your “second January,” and the perfect time to reset your vision and recommit to your goals. Topics Covered in this Episode: 3:15 - The one thing that separates therapists who thrive in September from those who miss out 6:40 - Why mindset is the first step before marketing (and what happens if you skip it) 10:50 - The simple practices I’m using to show up grounded and intentional this fall 13:35 - How to position yourself for referrals from colleges, schools, and pediatricians 17:45 - A strategy that creates client referrals for years from just one presentation 19:55 - Why community marketing beats out flashy online tactics this season 21:30 - The overlooked online strategy that can transform your local SEO 23:55 - What you need to shed this fall in order to grow your practice   If this episode resonated with you, don’t miss my free live training on September 30th at 11:30am EST - the last one I’ll be doing in 2025! I’ll be walking you through the top marketing strategies therapists are using right now to get more private pay clients before the year ends. Grab your spot and let’s finish the year strong together!   All show notes are available at https://www.theentrepreneurialtherapist.com/   Resources Mentioned: Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: https://www.theentrepreneurialtherapist.com/webinar

    28분

  3. 8월 27일

    EP 189: How Therapists in Private Practice Can Build Generational Wealth

    What does it really look like to use your private practice not just to pay the bills, but to create lasting wealth for your family? In this episode, I’m pulling back the curtain on how I’m thinking about generational wealth as both a therapist and a mom. From Roth IRAs for kids, to additional revenue streams, to breaking cycles of scarcity, I’m sharing my own journey of setting up systems that will serve my daughter long after I’m gone. I’ll also explore how wealth is about so much more than money. It’s about freedom, flexibility, and the legacy you leave behind. If you’ve ever wondered how to turn your practice into more than just a job, and instead into a long-term asset that supports your family and your vision for the future, this conversation is for you. Topics Covered in this Episode: 3:54 - The surprising way you can legally pay your kids through your practice 5:19 - How compound interest can create a seven-figure retirement account for your child 7:57 - Why AI could reshape the 40-hour workweek for therapists 9:25 - The mindset shift from “earning in session” to “earning outside of session” 12:06 - The overlooked step that ensures your business becomes a transferable asset 14:29 - How to prepare your kids (even unknowingly!) to one day run or inherit your business 19:11 - Why building wealth as a therapist isn’t greedy but necessary to create real change 21:35 - A challenge that could completely reshape the way you dream about your business If this episode got you thinking bigger about what’s possible for your practice and your family, don’t keep it to yourself. Hit subscribe so you never miss a conversation, leave a review to spread the word, and come hang out with me on Instagram @entrepreneurialtherapist. Let’s keep building not just businesses, but legacies.   Resources Mentioned: Apply for The Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind Find out more about Alma here: helloalma.com/danielle

    23분

  4. 8월 20일

    EP 188: How Therapists Can Grow Their Email List with Tarzan Kay

    What if your biggest growth opportunity in 2025 isn’t on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, coaching program, or digital products, Tarzan explains why your email list is the foundation you can’t afford to skip and how to start building it strategically today. We explore the timeless strategies and fresh tactics that help therapists grow engaged lists, craft newsletters people actually look forward to, and use email to create predictable sales.  Topics Covered in this Episode: 2:48 - Why email is closer to the sale than any other channel 5:53 - The platform Tarzan swears by 9:00 - The biggest mistake therapists make when starting a newsletter 11:58 - How to use client pain points to instantly grab attention 14:42 - A proven newsletter structure that keeps readers coming back 18:54 - Why biweekly might beat weekly when you’re starting out 20:33 - The low-hanging fruit for building your list right now 21:54 - The growth tactic all 7-figure business owners have in common   Wanting to focus on email list building this fall? The Scale Up Mastermind is open for enrollment, where we focus on additional revenue streams and audience building for 12 weeks this fall. Apply today to see if you're a good fit.   Resources Mentioned: Apply for The Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind   Tarzan’s Free Welcome Sequence Copy Kit: https://tarzankay.com/welcome-sequence-copy-kit   Connect with Tarzan: https://tarzankay.com/

    25분

  5. 8월 13일

    EP 187: How Two Best Friends Scaled to Online Coaching for Therapists

    Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice? In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you’ve ever felt unprepared for the business side of therapy, this one is a must-listen. Kate and Alyssa get real about what it actually takes to launch a group coaching program while still running a full caseload. We unpack their decision to build “Sh*t They Didn’t Teach You in Grad School,” how they found their first clients, and why community is the glue that holds it all together. Whether you're in the dreaming phase or prepping your own launch, you'll learn what it takes (and what to avoid) when creating a new income stream as a therapist. Topics Covered in this Episode: 1:13 - The overlooked business model no one teaches therapists 3:25 - How their casual advice to friends turned into a real offer 5:44 - Why group coaching helped them scale with less burnout 12:58 - The exact tools they use to keep therapists accountable 16:34 - How their custom income calculator helps therapists finally “do the math” 18:40 - The financial mindset shift therapists desperately need to hear   If you're a therapist tired of piecing together business advice from random corners of the internet, Kate and Alyssa’s story will show you what’s possible. Be sure to grab their free income calculator and follow them on Instagram at @shit_they_didnt_teach_u   Resources Mentioned: The Scale Up Mastermind is open for enrollment for our fall 2025 cohort, click here to apply today ! https://www.theentrepreneurialtherapist.com/scale-up-mastermind   Connect with Kate and Alyssa: www.pointcounselingllc.com   Grab Their Income Calculator: https://www.pointcounselingllc.com/income-calculator-sign-up The Private Practice Passport: https://www.pointcounselingllc.com/click-this-sh-t-coming-soon

    21분

  6. 8월 6일

    EP 186: How to Grow Your Podcast in 2025

    Are you tired of putting out podcast episodes that barely move the needle — or are you sitting on a podcast idea that never quite made it past your mic? In this episode, I’m getting fired up to share what it really takes to grow your podcast in 2025, especially if you're a therapist looking to use your voice to expand your impact, attract ideal clients, and generate revenue. After three years of consistent podcasting, I'm sharing everything I’ve learned. I’m also revealing the launch of my brand-new program, The Pod Plan, a high-touch 12-week mastermind co-led with podcasting powerhouse Joe Sanok. Whether you’re podcast-curious or ready to scale an existing show, this episode will get you thinking about growth beyond downloads and the surprising ways podcasting can open doors to opportunities, revenue, and real connection. Topics Covered in this Episode: 2:14 – Why most therapist-hosted podcasts quietly disappear 4:59 – The overlooked strategy that helps you book bigger guests 6:28 – What to commit to before you even worry about monetizing 8:33 – The real reason I don’t recommend podcast “seasons” 10:42 – How to build loyal community around your podcast 12:12 – One simple shift that helps monetize your show right now 14:47 – What to prioritize before chasing sponsorships 16:28 – The vision that changed how I view podcasting forever   Ready to go all in on your podcast growth? Join me and Joe Sanok for The Pod Plan — our brand-new 12-week mastermind designed specifically for therapists ready to build a high-impact podcast. Or dip your toes in by signing up for our free podcasting masterclass on August 18th!   Resources Mentioned: Join the Free Podcasting Masterclass Join the Pod Plan now

    19분

  7. 7월 30일

    EP 185: How Therapists Can Use Backlinks to Boost SEO & Book More Clients

    Are your SEO efforts actually doing anything for your practice or are you just guessing and hoping for the best? In this episode, I’m covering one of the most overlooked but powerful ways therapists can boost their SEO and grow their private practice: backlinks. I walk you through the exact strategies I'm using right now to climb Google rankings, drive traffic to my site, and ultimately attract more ideal clients—without spending thousands on ads or hiring a huge marketing team. Whether you’re brand new to SEO or wondering why your “optimized” site isn’t ranking, this episode will change how you approach your marketing strategy. I also break down the massive shift in the therapy industry since 2021, and why your approach to marketing, especially community marketing and SEO, has to evolve in 2025 and beyond.  Topics Covered in This Episode: 6:15 - Why "my web designer did SEO" probably means… nothing 8:42 - The two-pronged marketing combo that practically guarantees client calls 11:28 - How being on one podcast can lead to five powerful backlinks 13:53 - A sneaky Reddit strategy no one’s talking about (but should be) 16:20 - How a therapist landed a feature in Vogue with her very first pitch 17:41 - Why .edu and .gov backlinks are secret goldmines 18:52 - The minimum monthly backlink goal that will move your rankings   Want a deeper dive into SEO? Join the Practice Accelerator for as low as $249 to learn how to implement SEO into your practice today: https://www.theentrepreneurialtherapist.com/practice-accelerator   Resources Mentioned: Join the Practice Accelerator https://www.theentrepreneurialtherapist.com/practice-accelerator   Find out more about Alma here: helloalma.com/danielle   Listen to Episode 178: Biggest Needle Movers for Therapy SEO with Chris Morin: https://podcasts.apple.com/us/podcast/ep-178-biggest-needle-movers-for-therapy-seo-with/id1609204764?i=1000712396233

    20분

  8. 7월 23일

    EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent

    Are therapists still thriving in private practice in this economy? In this episode, I sit down with Courtney Fyvolent, a trauma-informed EMDR and EFT specialist who successfully relocated her practice from Florida to South Carolina and built a full, private-pay caseload in the process. We talk about how she did it without relying on social media ads, what mindset shifts helped her stay the course during slow seasons, and why her clinical focus became her greatest marketing tool. From ranking on Google through DIY SEO to forming authentic referral relationships over coffee, Courtney shares the steps that actually worked and what didn’t. If you’re a therapist wondering how to grow (or rebuild) your caseload without burning out, or if you’re craving more depth and connection in the way you work, this episode will give you both strategy and inspiration. You’ll walk away feeling empowered that yes, you can build the practice you want, even in a saturated market. Topics Covered In This Episode: 5:15 – The exact steps Courtney took before moving states that made all the difference 7:12 – The surprising key to referrals that doesn’t involve networking events or cold DMs 8:27 – Why intensives aren’t her biggest income driver—and what actually is 10:08 – What to focus on when the phone stops ringing 11:42 – The retention method therapists rarely talk about but desperately need 13:21 – The small action that gets clients calling back months (or even years) later 17:52 – Why your consultation call may be the real make-or-break for your business   I hope you let Courtney’s story and grounded strategy give you the clarity, confidence, and spark you need to grow your own thriving business. If you love what you hear, don’t forget to subscribe, leave a review, and share this episode with a fellow therapist who needs the reminder that success is still possible—even now.   Resources Mentioned: Needing help to get more private pay clients right now? I have a free 1 hour masterclass where I teach the same systems that Courtney used to fill her own practice. Watch it here: https://www.theentrepreneurialtherapist.com/free-webinar Connect with Courtney: healingvalleyscounseling.com Find out more about Alma here: helloalma.com/danielle

    20분
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Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

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