EP #92 - Yaël Meier: Selling To Gen Z

Timestamps:

2:11 - What mistakes do Swiss companies make when it comes to Gen Z?

6:19 - Aligning company goals with Gen Z's activist streak

19:13 - Leading people older than you

22:44 - Which social media platforms are currently relevant?

31:00 - How to sell to Gen Z

The Episode In 60 Seconds:

What is Generation Z?

Young people born between 1995 - 2010, NOT Millennials.

How to win Generation Z as customers

- Do not simply base your assumptions on conversations with your kids.
- Talk TO members of Generation Z instead of only ABOUT them.
- Your brand image is important
- Remember, members of Generation Z are activists.

How to win Generation  Z as employees and retain them

- A compelling company vision will be more important than high salaries.
- A clear path for growth within the organization.
- Meaningful and mission-driven work.
- Responsibility and appreciation.

What’s the deal with TikTok?

- Fast growing social media platform with over 2bn downloads (July 2020).
- Very young audience.
- Still high virality potential.
- Now is the time to get started with your company account.

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