EP #94: Reimagining Lost and Found; How Simple Technology Can Unlock Human Connection w/ Niels Olde Heuvel and Wendy Mubaiwa- thnx

In today’s episode, we’re joined by two visionary entrepreneurs, Niels and Wendy, who are behind an innovative solution called thnx—a digital label that helps you track and recover lost items effortlessly. They take us on a journey through their entrepreneurial story, from how they first crossed paths to how being their most genuine and authentic selves allowed them to forge a strong working relationship. It's a reminder that the best collaborations often stem from shared values, mutual respect, and a sense of purpose.

Thnx Tags aren't just another tech-driven product; it’s a solution that taps into something deeper. It offers the simplest and most efficient lost-and-found system, allowing users to retrieve their misplaced belongings quickly and easily. What makes it truly unique is not just the tracking technology, but the way it leverages human honesty and reliability. It’s a solution that banks on the goodness of people, reminding us that sometimes the best innovations aren’t just about the tech—they’re about trust.

This episode challenges us to think about the broader question: What simple technologies can we create that unlock the potential of human connection? Today’s conversation will leave you inspired to believe in the power of both people and innovation, and how the two can come together to create meaningful solutions.

If you would like to reach out to Niels and talk about the work that thnx is doing, reach out to him directly: niels@thnxtags.com

Episode Chapters

00:00- Introduction

6:26- How Niels & Wendy Met

14:24- Value of Knowing Your Colleagues

16:36- Shared Values in Work Relationships

19:52- Thnx Tags- Birth of The Idea

25:18- Investability & Scalability of Ideas

28:48- Honesty As A Tool For Impact

38:31- What are Users Saying?

52:58- The Pitch: Why Us?

1:05:48- Looking Ahead To The Future

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