EP02 - Carbon Neutrality: Think S.M.A.R.T!

To cap global warming at 1.5 degrees—a threshold deemed safe by the IPCC—it is crucial to

achieve carbon neutrality by 2050, as outlined in the Paris Agreement.

This objective will necessitate considerable efforts and a profound overhaul of our lifestyles,

consumption habits, and production methods.

Winston Churchill stated "If you don't take change by the hand, it will take you by the throat."

So, how exactly do we grasp change proactively? Let's explore decarbonization through the

angle of organizational transformation, with our host Vik and our guests:

> Philippe Silberzahn, Associate Professor of Strategy at EMLYON Business School, France,

and a recognized expert in innovation, entrepreneurship, and corporate transformation.

> Franck Tharreau, Director of Engineering at AccorInvest, who boasts a broad range of

experience across various industries and is currently spearheading AccorInvest's ambitious

goal of achieving carbon neutrality.

Together, they tackle the pressing questions that many businesses and organizations face

regarding the challenge of decarbonization and, more broadly, the imperative for

transformation.

Because decarbonization calls for a holistic transformation.

Philippe Silberzahn highlights the critical role and influence of mental models: these models

guide on-the-ground decision-making throughout an organization. These cognitive

frameworks shape our worldviews. How can we ensure that these mental models do not turn

into mental blocks that hinder transformation? Franck Tharreau leverages his field

experience, both past and present, emphasizing the importance of thoroughly analyzing

current circumstances to properly equip teams for success. And what does that mean in

practice for AccorInvest, as hotel owner and operator with over 700 hotels in 25 countries?

Finally, is it necessary to be radical to achieve radical transformation? The answer may not

be as straightforward as it seems.

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