Leader Generation

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Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

  1. قبل ٤ أيام

    EP106: The Creative Sidekick - How AI Agents Are Changing The Game For Marketers

    Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. Tessa Burg explains the concept of AI agents and how they differ from GPTs.

    ٢٩ من الدقائق

  2. ٩ جمادى الآخرة

    EP105: Part 2 - Adopting AI Safely & Strategically

    Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively.

    ٢٦ من الدقائق

  3. ٣ جمادى الآخرة

    EP104: Adopting AI Safely & Strategically - Part 1

    In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy.

    ٢٦ من الدقائق

  4. ٢٥ جمادى الأولى

    EP103: 100+ Episodes: Reflections & Future Directions

    In this episode of Leader Generation, Tessa Burg and Cheryl Boehm take listeners on a journey through the podcast’s past, present and future. The episode also introduces the exciting launch of the AI Playground, a new initiative designed to demystify AI tools and applications.

    ٢٣ من الدقائق

  5. ١٨ جمادى الأولى

    EP102: Building An Agentic Workforce: AI's Role In Modern Marketing

    How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies.

    ٢٤ من الدقائق

  6. ١٠ جمادى الأولى

    EP101: Guardrails For Growth: Responsible AI In Business & Marketing

    Responsible AI use isn’t just an option—it’s a necessity. In this episode of Leader Generation, Monica Richter, Mod Op’s strategic advisor and former Chief Data Officer, talks about how a strong AI policy helps protect brands, builds client trust and encourages innovation.

    ٢٦ من الدقائق

  7. ٤ جمادى الأولى

    EP100: Driving AI Transformation In Marketing In 2025

    Curious about how AI will shape the future of marketing? In this milestone 100th episode of the Leader Generation podcast, Eric Bertrand and Tessa Burg take a look at what’s next for AI-driven marketing.

    ٣٠ من الدقائق

  8. ٢٦ ربيع الآخر

    EP99: CMO Insights: Brand Power In An Automated World

    What does it take for a brand to stand out in a world dominated by automation and AI? Tessa Burg finds out from Jeni Gardner, a seasoned marketing and media executive.

    ٢٩ من الدقائق
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Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

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    Leader Generation

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