EP14: Politics & Commerce - How Politics is Changing Online Shopping

Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers. Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at http://recharge.asompod.com/ _______ Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE. In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? They’re breaking down the wildest case studies and spoiler: it’s not always pretty. Join the ASOM Pod squad as they: - Expose the real risks of turning your brand into a political statement - Dish on the balancing act of winning loyalty without losing half your customers - Debate if brands should stick to selling products or dive into politics (hint: know your audience) - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy - Highlight the unexpected consequences of political branding on sales and reputation - Discuss how social media amplifies every misstep and how to handle the backlash like a pro If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat. _______

Buckle up, because we’re diving headfirst into politics and commerce! Yep we’re going THERE. In this no-holds-barred episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma's Pride) cut through the noise and get straight to the juicy stuff: what happens when brands decide to play in the political arena? Join the ASOM Pod squad as they: - Expose the real risks of turning your brand into a political statement - Dish on the balancing act of winning loyalty without losing half your customers - Debate if brands should stick to selling products or dive into politics (hint: know your audience) - Serve up unfiltered advice on keeping your brand’s identity intact in the face of controversy If you’re ready for some spicy takes, hard truths, and a deep dive into what it really means to mix politics with business, this episode is your front-row seat. _______ 00:00 Teaser 01:44 Meet The Hosts 03:03 Shoutouts and Sponsor Acknowledgements 04:26 The Intersection of Politics and Business 05:54 Consumer Behavior and Political Alignment 10:08 Case Studies: Brands and Political Stances 15:23 Sticker Mule's Risky Political Move 24:53 The Evolution of Donations 25:38 Ford's Bold Stand in Europe 32:55 The Controversial Bud Light Campaign 37:07 Navigating Brand Identity and Politics 47:23 Conclusion and Future Episodes _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.insta