In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into the real state of email marketing in 2025 and why it continues to be one of the highest-ROI channels in eCommerce. Joining the crew is special guest Rytis Lauris, CoFounder and CEO of Omnisend, who breaks down the numbers behind email performance and why, despite the headlines, email is very much alive and driving predictable revenue for brands. What you’ll learn in this episode: - Why email marketing still outperforms every “email is dead” narrative. - The automated flows responsible for 87% of automated email revenue (and how to optimize them). - How contextual segmentation + personalized journeys improve conversion and retention. - Where AI meaningfully enhances strategy vs. where humans still win. - Tactical tips for improving welcome, cart, browse, post-purchase, and subscription flows. - How brands are weaving SMS + email together for smarter lifecycle marketing. - Common customer experience pitfalls and how to fix them. - Small tweaks that lead to big wins in subscription + upsell strategy. Whether you’re running a brand, agency, or SaaS platform, this episode is your tactical guide to leveling up your lifecycle marketing, unlocking more revenue, and engaging customers in smarter, more automated ways. _____ Big shoutout to our sponsors who make this podcast possible! Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/ Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/ Subscribe to the pod at https://asompod.com ___ 00:00 Teaser Trailer 02:21 Special Guest Introduction 05:26 Email Marketing Insights 09:07 The Power of Automated Emails 12:21 Advanced Email Strategies 25:06 Early Stage Email Automation Tips 27:42 Customer Experience Issues 28:01 Subscription Email Tweaks 29:42 Upsell Opportunities 30:32 BattlBox Subscription Feedback 31:10 NPS and Customer Engagement 32:10 Marketing Automation Tips 44:11 AI in Marketing Automation 51:58 Conclusion and Final Thoughts ___ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information! #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetip
