Ep200 Steve Landrum - Building Trust Before Revenue: Essential Leadership Lessons from a Sales Veteran

"Customers will buy a lesser product from someone they like over a better product from someone they don't." - this cold, hard truth opens up a powerful conversation about trust-based leadership with sales expert Steve Landrum.

In this milestone 200th episode, Steve Landrum, Principal of Etowah Sales Solutions and award-winning sales leader, shares timeless principles that transform how leaders build lasting relationships. As an outsourced VP of Sales who has earned the prestigious President's Circle Award in both 2023 and 2024, Steve breaks down why genuine connection matters more than slick sales techniques.

Through rich examples from his decades of experience, Steve and host Mike O'Neill explore how authentic leadership creates results that last. This conversation goes beyond typical sales tactics to reveal fundamental truths about human connection in business.

Key Insights to Look Out For:

• The most powerful way to build trust is by getting others to talk about themselves first - use their name and listen intently

• Written recommendations and referrals from satisfied clients create a "second sales force" that works around the clock

• Coming in second place isn't failure if you've built genuine relationships - you'll often get another chance when the winner stumbles

Whether you're leading teams or driving growth, these proven principles will transform how you approach building trust and influence. Listen now to gain actionable strategies from one of today's most respected sales leaders. Share this episode with other leaders who want to create lasting impact through authentic connection.

Find all the show notes and links here:  https://www.unstuck.show/200