EP209: How To Use AI To Optimize Your Property Management | Maddie Grussendorf

In this episode, we sit down with Maddie Grusendorf, Industry Principal at Get 100, to explore how AI is reshaping property management strategies in the multifamily sector.

Maddie shares how multifamily and real estate companies can leverage cutting-edge AI tools like Elise AI to streamline lead management, enhance leasing processes, and improve tenant experiences. 

As a forward-thinking property manager company, Maddie is pioneering innovative solutions that blend AI with human touch to optimize both operations and marketing outcomes.

We also dive into GoldOller’s pivot towards a tech-centric approach, covering everything from AI-powered chatbots to integrated fraud detection systems. Maddie also explains how the company tackled challenges in adoption, change management, and measuring ROI while maintaining a strong focus on employee and tenant engagement.

Key Topics & Highlights:

• Discover how AI tools like Elise AI are transforming leasing and tenant communication.

• Learn how to integrate AI and automation into your property management workflows without losing the human element.

• Explore how GoldOller streamlined marketing efforts through data-driven strategies and tech consolidation.

• Understand the role of AI in managing operational challenges, from lead generation to delinquency detection.

Gain insights into the future of property management and how AI will shape its evolution.

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(00:00) Introduction to Maddie Grusendorf

(02:57) Business Development Strategies 

(04:19) Exhibiting at NAA for Brand Awareness

(08:36) Digital Traffic and Marketing Strategy Insights

(13:00) Innovation in Property Management

(16:39) In-House vs. Outsourced Marketing

(18:34) Use of KPI Dashboards in Marketing

(20:27) Consolidating Marketing Platforms for Efficiency

(22:07) Shifting from ILS to PPC Strategies

(30:24) AI's Role in Leasing and Resident Relations

(34:29) Rolling Out New Technologies Across Properties

(36:51) New Fraud Detection Technologies

(41:03) Lessons Learned in Property Management Innovation

(47:28) Maddie's Bold Move: Dropping Apartments.com

(53:09) Future of Property Management Technology