Apparel Academy

Apparel Academy
Apparel Academy

Hosted by embroidery business expert Henry Ma, the Apparel Academy podcast helps people start and expand their decorated apparel business. Each week, the podcast answers common questions that business owners have and shares tips for maximizing your productivity and expanding your business. Henry also regularly hosts guests who provide industry insight into what's trending and what's next.

  1. (Ep52) 5 Tips To Increase Embroidery Revenue Without Any Effort  Apparel Academy

    08/07/2020

    (Ep52) 5 Tips To Increase Embroidery Revenue Without Any Effort Apparel Academy

    On this episode of Apparel Academy, Henry will show you a five ways to mark up an order so that you can make more money without spending more money. He will teach you how to be more cost-effective with your custom apparel products and services so that you can generate extra income and increase your business revenue. Links: Learn how to effectively price items here: https://www.youtube.com/watch?v=PuF5hAdYlNo Learn how to set up your embroidery setup fees: https://www.youtube.com/watch?v=66ZDw_cEY2Y&t=75s Master embroidering with metallic thread here: https://www.youtube.com/watch?v=-bG0SpER4SY&t Learn how to embroider on three sides of your cap here: https://www.youtube.com/watch?v=hCjEfRBHsUI&t Watch us create 3d Puff with 3 layers of foam: https://www.youtube.com/watch?v=5b3cRx7bBZ0&t Learn how to use our profit calculator here: https://www.youtube.com/watch?v=Yjj9nmkC6dQ&t Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com Did you know that you can charge a lot more for seemingly little effort? If you’re looking to generate extra income, you need to spend a little bit of time reviewing your business model in order to find ways to be more cost-effective with your current products and services. If you do that, you’ll soon discover that you may have been missing out on a huge profit potential. In this video Henry’s got 5 easy ways to up your profit potential:

    11min
  2. (Ep50) Embroidery Training 101  Overcoming The Learning Curve  Apparel Academy

    07/07/2020

    (Ep50) Embroidery Training 101 Overcoming The Learning Curve Apparel Academy

    If you’re intimidated by starting your embroidery journey, don’t be. In this episode, Henry describes the different levels of experience he sees when a person comes in to purchase a machine. He also provides you with all the advice you need to overcome your fear of starting your very own embroidery business. And lastly, you’ll hear the answers to some of the most frequently asked questions when a potential customer is considering buying an embroidery machine. Remember, whether you have experience with embroidery or not, a new machine always entails training and practice. Every machine has its nuances and features that you may not be comfortable with, so asking questions is the best way to learn. Frequently asked questions: What does it take to climb the learning curve? Beginners should focus on learning the terminology of embroidery and custom apparel. Next, they should remember that even the most experienced embroiderers still have trouble at times and should not feel discouraged when something goes wrong. Learn more about embroidery by watching our Ultimate Embroidery Guide video here: https://www.youtube.com/watch?v=Hg6ZlMeWg9Y&t Is it hard to learn the machine? The first thing you need to know is that embroidery is not plug and play. According to Henry, learning to use the machine depends on your capacity to learn and how much time you devote to practicing on it. Check out our pre-training videos here: https://info.ricoma.com/ricoma-training-videos Is training included with your machine? Most other companies charge you extra for training. However, training is included when you invest in a Ricoma machine. Learn more about our training options here: https://ricoma.com/US/training What does the training include? Everything from how to thread your machine and ongoing maintenance to keep your machine running. Our in-person training is a five-hour session that covers embroidery flats and caps. However, it is impossible to learn everything in five hours, which is why it’s important to constantly educate yourself. To help with that, make sure to join our webinars and take advantage of our other resources when you’re at home. If you’re having trouble with thread breaks, download our guide to avoiding thread breaks here: https://info.ricoma.com/the-ultimate-thread-break-trouble-shooting-guide How is the training conducted? All single-head machines get free group training in person or online. Multi-head machines come with in-person one-on-one training where our technician goes to you. This option is also available for single-head owners at an additional cost. What should you ask during training? At Ricoma, we have a pre-training resource that will get you up to speed on everything you need for the hands-on training session with your machine. Make sure you come prepared to the training with tailored questions as this will help maximize your time with the experts. Questions on maintenance, materials, and troubleshooting are some of the topics you should focus on. If you want to learn more about the proper materials needed for different fabrics in embroidery, check out our FREE Embroidery Cheat Sheet here: https://info.ricoma.com/the-ultimate-embroidery-cheat-sheet With all these answers and expert tips in mind, we guarantee you’ll feel more confident about purchasing a new embroidery machine and getting into the embroidery industry.

    12min
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Sobre

Hosted by embroidery business expert Henry Ma, the Apparel Academy podcast helps people start and expand their decorated apparel business. Each week, the podcast answers common questions that business owners have and shares tips for maximizing your productivity and expanding your business. Henry also regularly hosts guests who provide industry insight into what's trending and what's next.

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