#EP54 Taming the Beauty Industry ft. Antara Kundu I Priyam Jha I WebEngage

In this episode of ‘The State of Retention Marketing’ podcast, Antara Kundu, General Manager - Group Marketing and Growth, Quest Retail Private Limited has an animated chat with our very own Priyam Jha, Director - Product Marketing, where she talks about India's position in the beauty market, omnichannel tactics, and brand-specific strategies for customer acquisition and retention among other things. Throughout the episode, Antara and Priyam keep going back to the educational aspect of the beauty category, and how brands are specifically using this as one of their most effective tools to build customer loyalty.

Antara shares some interesting thoughts about balanced ways of reaching out to consumers and building brand appeal, and her views on how to leverage the sale seasons  effectively are particularly insightful.

• (00:00) - Introduction
• (04:52) - The Beauty market in India
• (09:47) - Importance of Beauty Education
• (15:28) - Personalisation and brand loyalty
• (20:52) - Omnichannel
• (35:09) - Loyalty programs
• (42:57) - Luxury brands & Customer Retention
• (49:21) - Digital Engagement & Marketplaces
• (58:47) - Acquisition Vs. Retention split
• (01:06:20) - Influencer Marketing
• (01:10:44) - The dos and don’t of Festive Marketing
• (01:14:40) - Conclusion