Ep9. Reusable Cups with Kim Elena Ionescu

Chris and Doran are joined by Kim Elena Ionescu to discuss, "Explaining the willingness of consumers to bring their own reusable coffeecups under the condition of monetary incentives", appearing in J. Retail. Consum. Serv., 2022, 66, 102908.

The article can be found here:

⁠https://doi.org/10.1016/j.jretconser.2022.102908

About Kim: She is the Chief Sustainability and Knowledge Development Officer at Specialty Coffee Association, and is heavily involved in various aspects of education within the association. Prior to the SCA she also worked for Counter Culture Coffee.

Introduction preamble: Ulf Danialsonn.