The Indy Author Podcast

Matty Dalrymple, The Indy Author
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The Indy Author Podcast

Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts, including CLOSE THESE EYES. She is a member of International Thriller Writers and Sisters in Crime.

  1. 2D AGO

    The Perks and Pitfalls of Facebook Ads with Malorie Cooper - #278

    Matty Dalrymple talks with Malorie Cooper about THE PERKS AND PITFALLS OF FACEBOOK ADS, including the significance of high-contrast images and textual elements in ad creatives, the benefits and drawbacks of Facebook's automated targeting suggestions, and the latest updates in Facebook's targeting mechanisms that can affect ad performance. Mal emphasizes the need for authors to diversify their advertising efforts, touching on the importance of also experimenting with platforms like Amazon Ads and BookBub for broader marketing success.    Interview video at https://bit.ly/TIAPYTPlaylist  Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Malorie Cooper has been teaching authors how to run Facebook ads for over 7 years. Nothing makes her day more than knowing what she does helps to elevate authors' careers.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    47 min

  2. MAR 4

    Book Promotion and How to Break through the Noise with Leah Paulos - #277

    Matty Dalrymple talks with Leah Paulos about BOOK PROMOTION AND HOW TO BREAK THROUGH THE NOISE, including the importance of early marketing planning, crafting concise and compelling pitches, and understanding the specific needs of different recipients. Leah also delves into leveraging email lists, using AI tools for crafting pitches, building relationships with influencers, and the long-tail approach to post-publication promotion. Leah provides practical tips for authors to maximize their promotional efforts and connect effectively with their target audience.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/podcast.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Leah Paulos is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of books and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on many notable books and #1 bestsellers including MARCH by Rep. John Lewis and ON TYRANNY by Timothy Snyder, as well as books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. She lives in Brooklyn with her husband and two sons.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    45 min

  3. FEB 25

    Navigating Legal Risk in Memoir with Kathryn Goldman - #276

    Matty Dalrymple talks with Kathryn Goldman about NAVIGATING LEGAL RISK IN MEMOIR, including the delicate balance memoir writers must strike to avoid defamation, invasion of privacy, and intentional infliction of emotional distress. Kathryn explains the legal definitions and elements of these terms and offers advice on minimizing risk, emphasizing the importance of factual accuracy and distinguishing between statements of fact and opinion. We also discuss the complexities of protecting oneself when writing about identifiable real-life figures and the considerations authors must take into account when deciding whether to fictionalize elements of their stories. Finally, Kathryn touches on the implications of using real places and song lyrics in memoirs and cautions against seeking input from real-life subjects included in the memoir. She concludes with the potential benefits of including disclaimers to manage reader expectations and reduce legal exposure.   Interview video at https://bit.ly/TIAPYTPlaylist  Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Kathryn Goldman is an intellectual property attorney who focuses her practice on the protection and enforcement of copyright and trademark rights for businesses and individuals. She represents creative professionals, writers, artists, photographers, and innovative entrepreneurs. Leaving 30 years in litigation behind her, Kathryn now focuses her work on keeping creatives out of court so they can create more work. Kathryn is also the Legal Advisor to the Alliance of Independent Authors.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    47 min

  4. FEB 18

    Getting Unstuck in Book Marketing and Promotion with Michael La Ronn - #275

    Matty Dalrymple talks with Michael La Ronn about GETTING UNSTUCK IN BOOK MARKETING AND PROMOTION, including how authors can get unstuck when traditional methods like ads and blogger reviews are not affordable or effective. He emphasizes the importance of having an email list and a reader magnet, using strategic pricing, updating book descriptions, and optimizing back matter. They also discuss leveraging relationships with other authors for cross-promotion and the potential of using Kickstarter. Matty and Michael highlight various low-cost and free resources, while underscoring the significance of setting realistic expectations and being persistent in the journey of indie publishing.   Interview video at https://bit.ly/TIAPYTPlaylist  Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Michael La Ronn has published many science fiction & fantasy books and self-help books for writers. He built a writing career publishing 10-12 books per year while raising a family, working a full-time job, and even attending law school classes in the evenings. Visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    53 min

  5. FEB 11

    Elevating Your Presence with Panel Appearances with Joanne McLaughlin - #274

    Matty Dalrymple talks with Joanne McLaughlin about ELEVATING YOUR PRESENCE WITH PANEL APPEARANCES, including participating in panels as a way to build confidence, network, and promote one's work. We discuss the importance of contributing meaningfully during panels and the benefits of both genre-specific and non-genre-specific conferences, and we touch on the roles of moderators, the structure of panels, and how varied experiences can enhance panel discussions.   Interview video at https://bit.ly/TIAPYTPlaylist  Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Joanne McLaughlin’s novels include CHASING ASHES, a crime thriller, and NEVER BEFORE NOON, NEVER UNTIL NOW, and NEVER MORE HUMAN, a darkly romantic vampire trilogy. A POETIC PUZZLE, a romantic mystery, launches in early 2025. Her latest short fiction appears in RUTH AND ANN’S GUIDE TO TIME TRAVEL. An editor of prize-winning news and features for newspapers and public media, Joanne also is a former VP of a musicians-management firm. She lives in Philadelphia, where she indulges her love of design and walking.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    31 min

  6. FEB 4

    Showrunning Your Series Novels with Cheryl McKay - #273

    Matty Dalrymple talks with Cheryl McKay about SHOWRUNNING YOUR SERIES NOVELS, including how to plan for standalone versus series formats; the role of episodic elements; the benefits of feeling inspired by and using real-world locations in storytelling; the importance of character development and story arcs; and the importance of making strong standalone stories with potential for growth or spinoffs. We also discuss the responsibilities of a showrunner and how this role parallels the varied duties of an indie author.  Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/podcast.html  If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   CHERYL MCKAY been professionally writing since 1997. Before creating, showrunning, and executive producing the multi-award-winning Season One of These Stones, Cheryl wrote the screenplay for The Ultimate Gift. Cheryl co-wrote the faith-based feature films, Indivisible and Extraordinary, as well as multiple children’s projects, including five episodes of Superbook and forty episodes of the audio drama, The Wild & Wacky Totally True Bible Stories with Frank Peretti. In addition to film and television, Cheryl has enjoyed penning novels like Song of Springhill and the award-winning Never the Bride (with Rene Gutteridge), as well as nonfiction books. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    46 min

  7. JAN 28

    The Evolving Author and Second Editions with Joanna Penn - #272

    Matty Dalrymple talks with Joanna Penn about THE EVOLVING AUTHOR AND SECOND EDITIONS, including the release of the second edition of Joanna's book, HOW TO WRITE NON-FICTION. Joanna discusses the changes in nonfiction writing, including the importance of storytelling, which led her to apply some of the personal elements and insights she has used in her memoir works into this new edition. We delve into the challenges and benefits of putting out a new edition versus updating the existing one, the evolving landscape of self-publishing, and the impact of new technologies on the writing business. Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/podcast.html  If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She’s also an award-winning podcaster of The Creative Penn Podcast, a creative entrepreneur, and an international professional speaker. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    54 min

  8. JAN 14

    Tapping into Your Author Voice with Tiffany Yates Martin - #271

    Matty Dalrymple talks with Tiffany Yates Martin about TAPPING INTO YOUR AUTHOR VOICE, including how many writers mistakenly view voice as an external element they need to find or impose on their work. Instead, she believes that true voice comes from genuinely accessing and expressing one's internal truths, a process that can feel quite daunting. Tiffany emphasizes that an authentic voice is not about adopting a façade but rather about tapping into what is true to the author and allowing it to emerge naturally in their writing. Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/podcast.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Tiffany Yates Martin has spent nearly thirty years as an editor in the publishing industry, working with major publishers and New York Times, Washington Post, Wall Street Journal, and USA Today bestselling and award-winning authors as well as indie and newer writers. She is the founder of FoxPrint Editorial (named one of Writer’s Digest’s Best Websites for Authors) and author of Intuitive Editing: A Creative and Practical Guide to Revising Your Writing and the recently released The Intuitive Author: How to Grow & Sustain a Happier Writing Career. She is a regular contributor to writers’ outlets like Writer’s Digest, Jane Friedman, and Writer Unboxed, and a frequent presenter and keynote speaker for writers’ organizations around the country. Under her pen name, Phoebe Fox, she is the author of six novels. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

    45 min
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5
out of 5
26 Ratings

About

Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts, including CLOSE THESE EYES. She is a member of International Thriller Writers and Sisters in Crime.

Information

  • Creator
    Matty Dalrymple, The Indy Author
  • Years Active
    2016 - 2025
  • Episodes
    246
  • Rating
    Clean
  • Show Website
    The Indy Author Podcast

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