Forward Momentum

Todd Searle
Forward Momentum

In a world of smart phones and atomic clocks, does mechanical watchmaking still matter? Yes, because mechanical watchmaking is an art form, a tool for self-expression, self-exploration, and a story of protecting a national identity and heritage. Independent watchmaking comprises just about 1% of Swiss watch exports and less than 1% of the total market value, yet independent watchmakers and independent brands have been one of the most dominant forces in the watch industry in the last decade. Jin me to explore the world of independent watchmaking through the eyes of those living it daily. idea33.substack.com

  1. FM Interlude - MB&F Tales From the Tribe - Episode 2 - The Power of Regrets with Todd Searle

    25 DE JUN.

    FM Interlude - MB&F Tales From the Tribe - Episode 2 - The Power of Regrets with Todd Searle

    What's happening, watch fans? I am excited to bring you the second episode of the MB&F Tales from the Tribe podcast in this special interlude that features me! I was honored to be asked by Max to participate in the podcast and to be the second episode. What a joy to share some time with Max and the team, and I hope you all enjoy the episode. You can find MB&F Tales From the Tribe on your podcast platform of choice! This second episode of our series features Todd Searle. Todd defines himself as a dreamer, which is the best way to talk about him. He is so passionate about artisanal watchmaking that he left everything behind to live fully in his passion, becoming one of the main directors of watchmaking documentaries in the world. Fierce protector of the spirit of entrepreneurship, he is the author of “32 Regrets : A Guide to Reclaiming Creativity”, where he talks about entrepreneurs who have successfully turned their life’s passion into self sustaining ventures, including Maximilian Büsser. In this episode, Todd talks about failure as a major key to success, his love at first sight for artisanal watches, his passion for the history of Swiss watchmaking and most of all, about creativity as a major driver in his life. ---- Tales From The Tribe is an MB&F creation, hosted by Maximilian Büsser. Production : Lacmé Studios & Converge - Author : Hugo Baiardi - Direction : Josh Vardey - Mix : Ben Auriel - Original Soundtrack : Pablo Altar-  Graphics : Maxime Schertenleib. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit idea33.substack.com

    34min
  2. Interlude - MB&F Tales From the Tribe

    25 DE JUN.

    Interlude - MB&F Tales From the Tribe

    What's happening, watch fans? I am back with a quick interlude to share the MB&F Tales From the Tribe podcast. Max and team asked me to be a guest on the show in Episode 2, and I am honored to be featured on the show alongside Wen Hsieh. Please enjoy these two episodes of Tales From the Tribe, and you can find their show in your podcast player of choice. ---- To Maximilian Büsser, founder of MB&F, watchmaking is art, but most of all, it’s a mindset, a journey. The history of watchmaking is filled with adventurers - dreamers, engineers, artists who will each in their own way contribute to a better world. The watchmaking journey is first and foremost about very special individuals. Some are rebels and mavericks and most have a little touch of madness… Over the years, MB&F has united around the brand a collectors’ circle called “The Tribe”, who are each in their own way adventurers. In this podcast, you’ll discover their amazing lives, what drives their creativity and what feeds their passion for watchmaking. Welcome to Tales from the Tribe, the MB&F’s Podcast. ---- Tales From The Tribe is an MB&F creation, hosted by Maximilian Büsser. Production : Lacmé Studios & Converge - Author : Hugo Baiardi - Direction : Josh Vardey - Mix : Ben Auriel - Original Soundtrack : Pablo Altar-  Graphics : Maxime Schertenleib. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit idea33.substack.com

    3min
  3. Live from Geneva Seal with Franco & Federico Ziviani of Gerald Charles With Special Guests Evan Turner and Andre Iguodala Pt. II

    21 DE JUN.

    Live from Geneva Seal with Franco & Federico Ziviani of Gerald Charles With Special Guests Evan Turner and Andre Iguodala Pt. II

    In Part I of our Gerald Charles episode I was joined by Franco and Federico Ziviani of Gerald Charles, Alex Kats of Geneva Seal in Chicago, @Jardins_des_rois, and @gregwatchman for a chat on the brand, building on the legacy of Gerald Genta, and the future of design at Gerald Charles. In Part II, we return well fed thanks to GT Prime Steakhouse, but return with special guests Evan Turner and Andre Iguodala, and Charles Taylor to talk more in depth about Gerald Charles, and honestly, more about what make watches interesting. We discuss the design and features of the Gerald Charles lineup, including gem set watches and the Maestro GC Sport. We also talk about the inspiration behind the brand and the importance of storytelling. The future of Gerald Charles includes expanding their collection with more complications and maintaining their focus on limited production. They also hint at a possible extension of the tennis collection and potential future collaborations with other sports, such as Formula 1. I’ll apologize in advance (again) for the sound quality - we had a rough time passing mics around the table and resorted to an omnidirectional mic for some of the channels. Chapters 00:00 Introduction to Forward Momentum and Independent Watchmaking 01:44 Exploring Gem Set Watches and Tennis 04:02 The Future of Gerald Charles 08:25 Fashion and Style in London 14:38 The Design and Features of Gerald Charles Watches 15:36 The Future of Gerald Charles: Complications and Limited Production 19:11 Closing Remarks and Shoutouts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit idea33.substack.com

    26min
  4. Episode 31: Live from Geneva Seal with Franco & Federico Ziviani of Gerald Charles Pt. 1

    14 DE JUN.

    Episode 31: Live from Geneva Seal with Franco & Federico Ziviani of Gerald Charles Pt. 1

    What's happening, watch fans? I am back with another episode in my live collection. I have really enjoyed traveling to and getting to meet with brands, retailers, and collectors, and having the opportunity to record these episodes in person. In this episode of Forward Momentum, my guests are Franco Ziviani and Federico Ziviani of Gerald Charles, and we are joined by Alex Kats of Geneva Seal, JDR, and Gregwatchman. We discuss the history and legacy of the brand, the importance of preserving Gerald Genta's vision, and the passion and emotion behind their watches. From a retailer and collector side, we discuss the versatility and wearability of Gerald Charles watches, the craftsmanship and engineering behind their designs, and the familial nature of the brand. We touch on the gem set and sapphire pieces launched at Watches and Wonders, highlighting the brand's commitment to creating colorful and pleasurable timepieces. Takeaways Gerald Charles is a brand that is deeply rooted in the history and legacy of Gerald Genta, and the Ziviani family is committed to preserving his vision. The passion and emotion behind Gerald Charles watches are what make them truly special and unique. The brand focuses on creating versatile and wearable timepieces that can be worn in various settings. Craftsmanship and engineering are key aspects of Gerald Charles watches, with a strong emphasis on functionality and precision. The gem set and sapphire watches launched at Watches and Wonders showcase the brand's commitment to creating colorful and pleasurable timepieces. Key Moments 00:00 Introduction to Forward Momentum and Gerald Charles 01:16 The History and Legacy of Gerald Charles 07:24 Passion and Emotion in Watchmaking 13:20 Versatility and Wearability of Gerald Charles Watches 14:35 JDR weighs in 18:00 Gregwatchman weighs in 18:30 The new Masterlink Collection 25:53 Colorful and Pleasurable: The Gem Set and Sapphire Watches 26:20 The tennis collection (& how Alex's allocation might be decided). 27:30 - Why thin watches? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit idea33.substack.com

    31min

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In a world of smart phones and atomic clocks, does mechanical watchmaking still matter? Yes, because mechanical watchmaking is an art form, a tool for self-expression, self-exploration, and a story of protecting a national identity and heritage. Independent watchmaking comprises just about 1% of Swiss watch exports and less than 1% of the total market value, yet independent watchmakers and independent brands have been one of the most dominant forces in the watch industry in the last decade. Jin me to explore the world of independent watchmaking through the eyes of those living it daily. idea33.substack.com

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