Oh No! Not Another Marketing Podcast

Right Source Marketing
  • 5,0 (12)
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Oh No! Not Another Marketing Podcast

The podcast-sphere is chock-full of business and marketing shows that promise to deliver you and your B2B organization to the lead gen promised land. But if we’re being honest, your morning commute deserves entertainment AND solid advice. Staying current on marketing trends shouldn’t be yawn-inducing. That’s why we decided it was time to interrupt the marketing podcast game with marketing discussions that are informative, engaging, and entertaining. If you aren’t having fun in marketing, then you are doing it wrong. Host and Right Source Marketing Chief Marketing Technology Officer and Co-Founder Will Davis picks the brains of top B2B leaders and marketers who are doing the damn thing and getting results. We’ll cover everything from strategy, to content, to MarTech platforms and everything in between. You will learn from honest talk about successes and failures, with plenty of analogies, jokes and data points along the way. Join the conversation at #ONNAMP

  1. Episode 15: How Strategic is Your Content Strategy?

    24/09/2019

    Episode 15: How Strategic is Your Content Strategy?

    What is your company’s approach to creating content? Has an overall content strategy been developed or has the general strategy been “let’s throw it against the wall and see what sticks?” On episode 15 of ONNAMP, Lindsay Kelley, VP Digital and Content Marketing at Telit, talks about the importance of developing a strategic approach to content creation complete with ongoing sales input and digital alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    28min
  2. Episode 14: Marketing From 30,000 Feet - The CEO’s Perspective

    27/08/2019

    Episode 14: Marketing From 30,000 Feet - The CEO’s Perspective

    Unsure of your CEO’s role in marketing and the metrics they’re really looking for? On Episode 14 of ONNAMP, our host Will Davis speaks with CEO and Founder of Think|Stack, Chris Sachse, to discuss how he views marketing within his own company and how a rebrand helped reinforce Think|Stack’s mission. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    33min
  3. Episode 13: Marketing Metrics - Are You Getting Your Money’s Worth?

    30/07/2019

    Episode 13: Marketing Metrics - Are You Getting Your Money’s Worth?

    Why spend marketing dollars on campaigns and content that your audience doesn’t care about? In Episode 13 of ONNAMP, our host Will Davis and Marty Brandwin, VP Marketing at WorldAware, discuss why it’s so important to make data-driven marketing decisions that will actually benefit your business and feed your pipeline. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    32min
  4. Episode 12: Breaking Free of the Content Shock Phenomenon

    16/07/2019

    Episode 12: Breaking Free of the Content Shock Phenomenon

    In today’s content marketing era we’re seeing a metric ass ton of content being churned out daily, but how many of these creators are actually considering the message their audience wants to hear or the medium they want to consume their content through? In Episode 12, our host Will Davis sits down with Cathy McPhillips, VP of Marketing at the Content Marketing Institute, to talk about how to break free of today’s content shock phenomenon through effective content creation, repurposing, and anticipating what’ll come next. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    29min
  5. Episode 11: The Power of Effective Content in Sales and Marketing

    02/07/2019

    Episode 11: The Power of Effective Content in Sales and Marketing

    Within any given company, sales and marketing teams rarely seem to be on the same page when it comes to budgets, messaging, and beyond. In Episode 11, Will Davis sits down with Joey Gilkey, Founder and Chief Revenue Officer at Tribe Prospecting, to talk about the importance of properly aligning your sales and marketing team, as well as the role effective content marketing plays within this alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    32min
  6. Episode 10: From Software-by-Mail to SaaS – The Evolution of Tech Marketing

    18/06/2019

    Episode 10: From Software-by-Mail to SaaS – The Evolution of Tech Marketing

    The way we use technology and software has transformed exponentially in the past decade, but so have SaaS marketing strategies and tactics. In Episode 10, Will Davis sits down with Rendia CEO Smitha Gopal to chat about how they continuously challenge the status quo while diving into how today’s marketers can prove ROI to leadership with effective storytelling. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    36min
  7. Episode 9: Learning From the Greats — Including Emotion in B2B Marketing

    04/06/2019

    Episode 9: Learning From the Greats — Including Emotion in B2B Marketing

    When attention is currency, how do modern B2B marketers adapt? Will Davis sits down with RagingWire Data Centers Marketing Communications Manager Evan Bass to discuss how his team has tapped into their brand voice to build trust and inject emotion into their marketing in a “commoditized” cloud market. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    33min
  8. Episode 8: Marketing Operations – Realists or Pessimists?

    21/05/2019

    Episode 8: Marketing Operations – Realists or Pessimists?

    Has technology made marketing activities easier? Faster? Measurable? More possible? Using MarTech to increase relevancy requires more than fancy tools – it takes blood, sweat, and tears to maximize your tech stack. In Episode Eight, Will Davis chats with Ellucian Sr. Director, Marketing and Web Operations Dave Toliver about how B2B marketers must get real and consider all the steps between big ideas and execution in their quest to get to market. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

    37min
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Classificações e avaliações

5
de 5
12 avaliações

Sobre

The podcast-sphere is chock-full of business and marketing shows that promise to deliver you and your B2B organization to the lead gen promised land. But if we’re being honest, your morning commute deserves entertainment AND solid advice. Staying current on marketing trends shouldn’t be yawn-inducing. That’s why we decided it was time to interrupt the marketing podcast game with marketing discussions that are informative, engaging, and entertaining. If you aren’t having fun in marketing, then you are doing it wrong. Host and Right Source Marketing Chief Marketing Technology Officer and Co-Founder Will Davis picks the brains of top B2B leaders and marketers who are doing the damn thing and getting results. We’ll cover everything from strategy, to content, to MarTech platforms and everything in between. You will learn from honest talk about successes and failures, with plenty of analogies, jokes and data points along the way. Join the conversation at #ONNAMP

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