Brand for Good

Lorraine Schuchart
  • 4.9 (36)
  • MARKETING
  • UPDATED WEEKLY
Brand for Good

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.

  1. DEC 3

    Episode 125: From Stuck to Breakthrough with Amy Posner

    Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account. In this episode, Lorraine and Amy discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, and tips for growing your business. Amy also shares why she believes she was able to take her brand with her from one business to another—and how you can do it too!   Guest Links Website: https://amyposner.com LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor Instagram: https://www.instagram.com/amyrposner   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-125-from-stuck-to-breakthrough-with-amy-posner

    33 min

  2. NOV 26

    Episode 124: How Gratitude Fuels Business

    Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth. Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement. In this episode, I discuss the simple steps you can take to implement a practice that has numerous benefits. I reveal evidence of the relationship between optimism, self-confidence, and gratitude and share how you can express gratitude to build stronger relationships.   Brand for Good Links: Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-124-how-gratitude-fuels-business

    11 min

  3. NOV 19

    Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner

    Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this episode, you’ll learn: What separates true experts from “good enough” providers. The risks of working with inexperienced marketers—and how they can cost you. Key questions to ask when evaluating potential partners to ensure they can deliver real results. I also share tips for positioning yourself as an expert in your industry, so you can stand out and build trust with your audience. Choosing the wrong marketing partner can lead to wasted resources, missed opportunities, and even harm to your brand. This episode will equip you with the tools to make smarter, more confident decisions. Listen now and protect your brand’s future.   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-123-why-expertise-matters

    12 min

  4. NOV 13

    Episode 122: The State of Marketing: Trends, Predictions and Insights

    In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand. Tune in to discover… Emerging Trends: Learn about the rise of AI and automation, the power of purpose-driven branding, and the rapid growth of video and audio content. 2025 Predictions: My predictions on what the future holds for community-led growth, predictive analytics, and content that converts. Actionable Insights: Practical strategies for incorporating these trends into your content mix, building a loyal community, and adapting your key messages to align with the changing landscape. If you’re ready to future-proof your brand and elevate your marketing strategy, this episode–packed with insights and inspiration–will help you get there! Quotes: “Authenticity isn’t just a buzzword—it’s a competitive advantage that builds trust and brand loyalty.” “AI is a powerful tool, but remember: it’s there to enhance your brand’s voice, not define it.” “In 2025, the brands that thrive will be the ones that can build real communities around shared values and purpose.”   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Related Episodes: Find Your Brand Voice Key Messages for Memorable Marketing The Rise of Brand Journalism Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-122-the-state-of-marketing

    17 min

  5. OCT 29

    Episode 121: It All Adds Up with Dr. Ranelli A Williams, CPA

    Do you want to establish wealthy habits? Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing. Dr. Williams has a proprietary process to help set your “wealth GPS”... and in this episode of Brand for Good, she’s sharing part of that process with you! In this episode, we discuss: How writing a book on faith contributed to her success The natural evolution of her business and her brand Why her Wealthy Habits process begins with wiring your mindset for success How to sync up your wealth GPS What it’s like to run a business with your spouse How it’s going with her participation in 75 Hard Guest Links Website: https://www.erjservices.com LinkedIn: https://www.linkedin.com/in/drranelliwilliams Instagram: https://www.instagram.com/drranelliwilliams Facebook: https://www.facebook.com/drranelliwilliams   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-121-It-All-Adds-Up-With-Ranelli-Williams

    43 min

  6. OCT 22

    Episode 120: The Rise of Brand Journalism

    In this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stories that resonate with your customers. Tune in to discover: What brand journalism is and how it differs from content marketing Why storytelling is a powerful way to build lasting relationships with your audience How to use brand journalism to enhance your brand’s reputation and authority Practical steps to incorporate brand journalism into your marketing strategy Whether you’re a business owner, content creator, or marketer, this episode will give you the insights you need to elevate your brand through meaningful storytelling.   Key points: Brand Journalism vs. Content Marketing: While content marketing is often transactional and focused on driving conversions, brand journalism prioritizes storytelling, trust-building, and long-term relationships. Authenticity and Trust: Consumers are tuning out traditional ads, but they’re engaging with brands that provide authentic, valuable content. Brand journalism is an effective way to create this connection. Building Your Brand Narrative: By telling your own stories, you can shape your brand’s narrative without relying on external publications. This helps you build authority and a loyal audience over time. Long-Term Impact: Unlike time-sensitive promotional content, the stories you tell through brand journalism can have a long shelf life, continuing to engage your audience long after they’re published.   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-120-the-rise-of-brand-journalism

    17 min

  7. OCT 15

    Episode 119: Heart-Centered Sales with Dora Rankin

    If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales. My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell. Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her dialed-in positioning. She also shares the story of her first mentor at work and how that experience contributed to her philosophy of caring for others as the core first step in her sales process. Key Takeaways: You build your brand with your first job and often you don’t necessarily realize that until years later. How being yourself wherever you show up builds your reputation.  How a background in commercial banking helped her hone her skills. How going out on her own helped her build her intellectual property. How she found a gap in the market she felt particularly capable of filling.  How activating your market comes down to a flywheel of inbound and outbound marketing and sales. Why traditional networking is dead and what to do instead. The ONLY four ways to sell.   Guest Links Website: https://dorarankin.com Book: https://www.amazon.com/Dora-Rankin/dp/B0D6JB46RW LinkedIn: https://www.linkedin.com/in/doralrankin   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-119-heart-centered-sales

    26 min

  8. OCT 8

    Episode 118: Human-Centered Marketing

    In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection. We cover: What is Human-Centered Marketing? Learn how shifting your focus from transactions to relationships can transform your brand. The Role of Empathy in Marketing: Discover how understanding your customers' feelings and needs can help build loyalty and increase conversions. Real-World Examples: See how brands like Dove, Warby Parker, and Nike use empathy to drive their most successful campaigns. How to Make Your Marketing More Human-Centered: Practical steps to incorporate empathy into your marketing strategy. Whether you're a business owner, marketer, or entrepreneur, this episode will help you connect with your audience on a deeper level and achieve better results for your brand! Key Takeaways Human-Centered Marketing: Focuses on understanding customers' emotions, pain points, and needs, helping to build stronger relationships and trust. Empathy Drives Business: Brands that use empathy in their messaging and customer experiences see higher customer retention, better engagement, and improved long-term success. Examples of Empathy-Driven Brands: Dove’s Real Beauty campaign, Warby Parker’s customer-first policies, and Nike’s emotional storytelling showcase the impact of empathy in marketing. Actionable Tips: Start listening to your customers, develop personas, use storytelling, solve problems rather than just selling, and personalize your messaging to make your marketing more human-centered.   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-118-human-centered-marketing

    15 min
See All (100)

4.9
out of 5
36 Ratings

About

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.

Information

  • Creator
    Lorraine Schuchart
  • Years Active
    2022 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Prosper for Purpose
  • Show Website
    Brand for Good

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada