We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this episode dives deep into the complexities of China's economic environment post-COVID. Featuring discussions on major brands like Estee Lauder and KFC, and how they've adapted (or failed to adapt) to the shifting Chinese consumer landscape, the episode sheds light on what really influences success in the Chinese market today.
Join us as we explore the narratives surrounding foreign investment downturns and unveil the real stories behind brand strategies in China. We'll discuss the importance of abandoning established market egos and embracing innovative, localized marketing strategies. The episode also delves into the new consumer protection laws in China, aiming to increase transparency and fairness in online transactions.
Don’t miss our new FAQ segment where Jimmy addresses common misconceptions about marketing in China, including the strategic use of brand names and the impact of foreign brand perception on Chinese consumers.
Support the show
Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Written and hosted by Jimmy Robinson.
المعلومات
- البرنامج
- تاريخ النشر١٣ شوال ١٤٤٥ هـ في ١٠:٠٠ م UTC
- مدة الحلقة١٨ من الدقائق
- الموسم٣
- الحلقة١٣
- التقييمملائم