In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book)
Links & Show Notes:
1. Why consumers aren't responding to ads like they used to.
2. The value of long-term strategic marketing over short-term tactics-based marketing.
3. Why career authors need to think of themselves as brands and business owners.
4. The four principles that guide personal brand success:
Accurately define your place. Define a space to tell your story. Create effective content (this is called content marketing). Build an actionable audience. 5. Why all this is important to you.
Link to Mark Schaeffer's book, Marketing Rebellion