Episode 20: Reissue – International Business Strategies: Enterprise Mobility SLU International Business Now: Conversations That Matter

In October, Enterprise Holdings announced a name change to Enterprise Mobility to honor their business’ 65-year history and mark the beginning of the next chapter.This episode is a reissue from December 2021. Join host Gene Cunningham and guest Peter Smith, VP of Global Franchising at Enterprise Holdings, as they dive into the strategy and decision processes used by Enterprise as it expanded from its very successful domestic rental car market to the global marketplace. Peter shares...