Episode 219: The Human Side Of Marketing: Tapping Into Behavioral Drivers

Episode 219 of The Smart Agents Podcast features brand and behavioral strategist Roger Hurni. Emphasizing the importance of understanding consumer behavior, Roger discusses how effective marketing campaigns should focus on the audience's self-interests and motivations.

Over the course of our conversation, Roger shares strategies and advice for identifying your ideal customers and creating targeted campaigns that resonate with them. Additionally, we dive into how agents can better set themselves up for success by focusing on the customer experience rather than the transaction itself.

Get Roger’s Book Outthink. Outperform. Here: https://www.rogerhurni.com/book

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