Episode 261: Competing with Larger Brands: Strategies for Boutique Studios

What We Cover In This Episode:

• What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors [3:02]

• How you can leverage your unique value proposition to compete with larger brands [4:09]

• A reminder how your community is your superpower [6:14]

• Tips for using technology for convenience - and to your advantage [8:47]

• The ways in which collaborating locally with similar businesses can help you succeed BIG [11:26]

• What happens when you put an emphasis on each client interaction you have within your business [12:14]

• How caring about your clients’ goals will allow you to retain members and enhance the overall experience for everyone [12:36]

• How to approach creating “chaos” with guerilla marketing in order to drive publicity for your business [13:26]

Quotes: 

“What are your winning zones? Stick to those winning zones. For fitDEGREE, we’re a small business that helps small businesses. If you don’t want to work with a small business, we’re probably not a good fit for you. You’re just acting like a consultant [who shows] this is why they would like around here.” [Nick, 3:49] 

“Basically think about where your clients are going to be in other spots, and maybe when you’re a member there you’ll get 10 percent off or maybe you’ll be able to put up some QR codes in those businesses so you get some free marketing out of them, and just figure out how to help each other.” [Nick, 11:41] 

“This is the sweat equity where you don't have the marketing budget to constantly be hitting their faces. You don't have the brand recognition of the national enterprise, so you are going to have to put in the sweat equity to get to know each and every one of your members.” [13:01]

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