Episode #28 with Cary Pierce from Rakuten

Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the industry. We'll explore his journey from creating an online marketing company to becoming a pivotal figure at Rakuten, discussing the evolution of affiliate marketing, the unique aspects of Rakuten Advertising, and the exciting future of performance marketing with AI and global expansions. Cary also shares insights on the new format of the Dealmaker conference, now called Optimism, infusing it with Japanese culture and innovative engagement strategies. Join us as we uncover the dynamics of performance marketing through Cary's expert lens, and don't miss his tips on embracing challenges and opportunities in this rapidly evolving space.