The Sales Playbook Podcast Paul Castain
-
- Business
-
Sales tips for the aspiring rock star!
-
Episode 399 Insincere Cold Email Tactics May 5, 2024
There's a new cold email tactic making the rounds that 9 out of 10 times will make you look like a liar, but;
There's a much better (and more honest) way to approach the tactic that creates genuine dialogue with your prospects!
In this week's episode of The Sales Playbook Podcast, we're gonna go there!
-
Episode 397 How One Idiot Can Immobilize You April 6, 2024
Isn't it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus?
In this week's episode of The Sales Playbook Podcast, we're going to explore some sound advice from a multi-millionaire (270 million net worth).
I'm also going to open up and tell you how I almost lost my business several years ago because of doing the exact opposite of this man's advice! -
Episode 397 Bet You Haven't Thought About Demos This Way March 24, 2024
We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc.
In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you! -
-
Episode 396 How To Slow The Scroll In A Cold Email March 17, 2024
Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate.
In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things;
1) WHY decision-makers scroll in the first place
2) We'll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll.
3) I'll show you 12 things you can use, within the body copy of your cold email to;
Slow the scroll!
This week's episode of The Sales Playbook Podcast is brought to you by our Ultimate Prospecting Course. Click HeRe for details!
-
Episode 395 The Cold Email Subject Line Makeover March 9, 2024
The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam!
In this week's episode of The Sales Playbook Podcast, we're going to talk about several things you can do to improve your subject lines in an all caps, EPIC way!
Customer Reviews
Great info
Spot on information. You can tell he still sells daily. Love the 1X a week cadence and 30 ish minute length. All the best Paul.
Simply the best!
This is a great podcast for ACTIONABLE sales learning. Always walk away with new things to try, and I’m am better for it.
Thanks for helping me get UNSTUCK!
I’ve been a commercial insurance agent for over 17 years and over the past 6 months I’ve been completely “stuck”! I had no plan and no process for prospecting anymore because I have so many referrals over the years. Listening to your show helped me stop the lies I was telling myself. I spent a few weeks dissecting my process creating a plan and truly implementing it. I had 4 new business appointments last week and have 3 this week. Even being in the business this long, I “knew” what to do but couldn’t get past my own fear of trying something new when the old way wasn’t working anymore. Moving forward with intention and a plan feels so good and I’m completely refocused. THANK YOU! And thank you for your matter of fact way of telling things without beating around the bush and a bunch of fluff! I look forward to listening to you every morning on my drive in. Thank you again!