Episode 55: Humanize Your Staff: Digital Marketing Strategy for FIs

All staff members have their own landing pages — with not just their work history but also their community service, their favorite part of their job, and a calendar scheduling feature.

This is what humanizing your staff digitally with marketing looks like.

In this episode, I interview Katie Woods, AVP Marketing Coordinator at R Bank Texas, the innovator behind the humanizing movement at her community bank.

What we talked about:

- The origin & evolution of the humanizing movement

- Exact specifications for staff personal landing pages

- Why humanizing staff digitally has been so excellent for the customer experience

- Katie’s unconventional answer to what she would do with a $10K marketing budget

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