Episode 71: Natasha Walstra on Increasing Luck Surface Area in Business

Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the challenges of personal branding, particularly the mindset shift required to put oneself out there. She also explains the ROI of personal branding and offers practical advice for taking action and starting small.

Takeaways

• Personal branding is a powerful tool for driving sales and building relationships.
• Overcoming mindset challenges is crucial for success in personal branding.
• Personal branding can lead to various forms of ROI, including referral partnerships, conversations with private equity, and attracting top talent.
• Engaging with industry experts and thought leaders through comments and conversations is an effective strategy for building relationships and expanding your network.
• Start small and take action by updating your profile and engaging with others on LinkedIn.

Chapters

00:00 Introduction and Welcome

01:08 Natasha's Business and Personal Branding

05:38 Challenges of Personal Branding

06:55 Overcoming Mindset Challenges

08:20 Building Trust and Shifting Mindsets

09:25 The ROI of Personal Branding

11:30 The Impact of Personal Branding on Hiring and Partnerships

15:13 Lessons Learned in the First Six Months

19:14 Making Personal Branding a Revenue-Generating Function

22:46 Starting with a Clear Strategy

25:25 Setting Next Steps and Building Relationships

28:19 Light-hearted Moment: Will's Unique Pizza Order

30:33 Tactical Takeaway: Engaging with Industry Experts