Howdy Partners

Nearbound.com
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Howdy Partners

This podcast covers the world of Strategic Alliances & Partnerships in tech. Join Will Taylor, Ben Wright, and Tom Burgess on the trail to green pastures and unchartered territory through raw stories and dialogue, allowing our listeners to learn and decide how strategic partnerships can drive success...whether you are a VP or a professional looking to break into the space, join us on the Howdy Partners journey.

  1. JUN 27

    Episode 76: Collaborative Power: Driving Success with Internal and External Enablement with Marco De Paulis

    Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great teams, fostering collaboration, aligning with other teams, and demonstrating partnership value. The discussion also covers compensation and incentives for partner professionals. Key takeaway: prioritize cross-functional collaboration and build strong inter-team relationships for partnership success.TakeawaysPrioritize cross-functional collaborat...

    38 min

  2. JUN 13

    Episode 75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo

    Will and Coriena talk about balancing relationship-building and operations to generate revenue. Coriena shares her experience in managing relationships and operations, emphasizing clear communication and active listening. She highlights a transition program that improved retention and call center efficiency. They also discuss supporting partner managers and designing partner programs. At Pipe Drive, Coriena reduced onboarding time by 50% and created a partner advisory council. Takeaways:Strik...

    32 min

  3. MAY 30

    Episode 74: Reactive Partner Marketers Are Salary Wasted - Jessica Fewless

    Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketing.Takeaways:Partner marketing often gets a bad reputation within marketing teams and organizations, but Nearbound ABM offers an opportunity to lev...

    30 min

  4. MAY 16

    Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos

    Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust. Ceballos highlights understanding consumer motivations, personalized strategies, the role of referral programs, and embedding partnerships into go-to-market plans.Takeaways:The blending of personal and professional lives has changed the context in which brands operate, and it is importan...

    43 min

  5. MAY 2

    Episode 72: Psychology of team-wide buy in - The Answer to Partner Program Success with Maurits Pieper

    Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departments and the impact of incentivizing reps to work with partners. Moritz also emphasizes the need to track partner influence and not just source revenue. He advises partner professionals to be selective in the content they consume and to be proud of the program they've built. TakeawaysObtaining buy-in from different departments is crucial for the s...

    29 min

  6. APR 18

    Episode 71: Natasha Walstra on Increasing Luck Surface Area in Business

    Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping leaders and sales professionals leverage personal branding to drive sales. Natasha highlights the challenges of personal branding, particularly the mindset shift required to put oneself out there. She also explains the ROI of personal branding and offers practical advice for taking action and starting small.TakeawaysPersonal branding is a powerful t...

    32 min

  7. APR 4

    Episode 70: Generating $5 Million Through Partnerships with Pedro Mattos

    Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on why not using partners to solve top business problems is comical. He discusses the barriers and disconnect that business owners often have when it comes to partnerships. Pedro then shares his own success story of generating millions of dollars in revenue through partnerships. He emphasizes the importance of focusing on solving customer problems...

    28 min

  8. MAR 21

    Episode 69: Why Fractional Partner Management? - with Pat Ferdig

    Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive partnership experience and explains why more companies are considering fractional partner management. He highlights the challenges organizations face when managing partnerships and the importance of focus. Pat also discusses the nearbound methodology and how it can drive new business opportunities. He emphasizes the need for internal alignment and ...

    27 min
See All (76)

About

This podcast covers the world of Strategic Alliances & Partnerships in tech. Join Will Taylor, Ben Wright, and Tom Burgess on the trail to green pastures and unchartered territory through raw stories and dialogue, allowing our listeners to learn and decide how strategic partnerships can drive success...whether you are a VP or a professional looking to break into the space, join us on the Howdy Partners journey.

Information

  • Channel
    Nearbound.com
  • Creator
    Howdy Partners
  • Years Active
    2022 - 2024
  • Episodes
    76
  • Rating
    Explicit
  • Copyright
    © 2024 Howdy Partners
  • Show Website
    Howdy Partners

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