Episode 81: Laura Morton

“The work that we do is actually very difficult to detach from when you’re writing in somebody’s voice,” notes veteran collaborator Laura Morton on the emotional connection she often feels when channeling her clients’ stories.  

Laura comes by this observation honestly, after spending more than thirty years helping to tell other people’s stories.  In that time, she has written more than 60 books, including 22 New York Times bestsellers. Her most recent bestseller Fire in the Hole: The Untold Story of My Traumatic Life and Explosive Success, written with GoDaddy and PXG Golf founder Bob Parsons—was a publication of Lasega Books, her own imprint at Forefront Books, an innovative independent publisher.  

Over the years, Laura has worked with a wide range of celebrities, entrepreneurs and innovators, including Joan Lunden, Al Roker, Jennifer Hudson, Susan Lucci, Melissa Etheridge, Justin Bieber, Danica Patrick, John Maxwell, Glenn Stearns, and the Jonas Brothers.  

Laura is also the writer, co-director, and producer of the award-winning 2022 documentary “Anxious Nation,” exploring the age of anxiety and depression, and a leading mental health advocate and workshop facilitator.    

Join us for a wide-ranging conversation on the changing face of publishing, as Laura reflects on her long career as one of the industry’s leading storytellers, and on her recent shift from ghostwriter to “mission-driven” publisher, helping to build a platform for her collaborative clients and other authors looking to land their stories on America’s bookshelf.  

Learn more about Laura Morton:

• Website
• Lasega Books
• Forefront Books
• Facebook
• Instagram

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