Evaluating consumers’ processing of non-traditional advertising, with Dr. Nathaniel Evans Grady Research Radio

For a large portion of his career as a researcher, Dr. Nathaniel Evans has looked at areas of advertising that were on the Federal Trade Commission's radar about potentially being deceptive and, through his research and from a consumer protection standpoint, has offered insights and recommendations on what advertisers should do differently. 

In this episode of Grady Research Radio, Dr. Evans walks listeners through his research path, speaks about creating tangible benefits to society through his research, explains how his research influences his teaching, and dives into his most recent work, which focuses on advertising techniques to increase vaccination intention, specifically the HPV vaccine.