106 episodes
Event Marketing Redefined Matt Kleinrock
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- Business
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4.6 • 10 Ratings
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Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.
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Ep 87 | Creating and Measuring Belonging At Your Events
Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events.
But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood.
That's why Naomi Clare Crellin joins us to help bridge the gap between data collection and its practical application. Naomi is the CEO and founder of Storycraft Lab, a company that stands at the intersection of art and science in experiential engagement.
She brings her deep understanding of audience needs to the forefront, emphasizing the importance of knowing your audience to create tailored and impactful event experiences.
Key points to listen for:
✅ How to employ radical empathy and audience understanding to enhance event personalization
✅ The methodologies and tools Naomi uses to transform event experiences through strategic insights.
✅ Common pitfalls in scaling personalized experiences (and how to overcome them using data-driven approaches)
Tune in now to learn how to harness the power of personalization and audience data to not just meet, but exceed expectations.
Connect with Naomi
On her LinkedIn: https://www.linkedin.com/in/naomi-clare-crellin/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined -
Ep 86 | 10 Ways to Turn Trade Shows Into a Sales and Marketing Channel
Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.
But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?
That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost center' view and evolve into a robust sales and marketing channel.
They will break down:
✅ Strategic Data Utilization: How last year’s data can guide this year’s decisions
✅ Cross-Functional Team Collaborations: Integrating efforts with sales and marketing to enhance reach
✅ Innovative Engagement Tactics: From guerrilla marketing to targeted social media campaigns
✅ And much more!
Don’t miss this comprehensive guide to making the most out of your trade show investments!
Connect with Mollie:
On her LinkedIn: https://www.linkedin.com/in/molliestahl/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined -
Ep 85 | 3 Biggest Event Marketing Ideas From Our 3 Biggest Episodes of 2023
This episode is different!
Since our audience has grown a bunch recently, we thought it would be helpful for you if we, from time to time, went back into our most popular episodes and pulled out the best piece from them and give you a little sampler of them so you can decide whether or not you wanted to go back and check ‘em out!
This one is just that- our 3 most downloaded episodes from 2023, curated for you in one episode for your listening enjoyment.
They include highlights from:
Ep. 62 Jon Wolff, Global Event Manager at Lenovo Business Solutions talking about how he built an events portfolio from the ground up, including
What his first 90 days looked like How he decides which events to attend, which to exhibit at, and what to sponsor How he plans his offsite activationsEp. 58 Beyanka Soleymanian, events manager to marketing manager at Nureva
The difference between being an event planner vs event marketer What she focused on as a planner that allowed her to become a good marketer How she goes about it nowEp. 61 Victoria Matey, event psychology advisor providing science based solutions for event challenges
Science backed ways to get more/better feedback from event attendees5 basic principles of using behavioral psychology for eventsDid you like this episode??? Here is the FEEDBACK LINK Pablo mentions on the show. Would love your advice!!!
Connect with Jon
On his LinkedIn: https://www.linkedin.com/in/jondwolff/
Connect with Beyanka:
On her LinkedIn: https://www.linkedin.com/in/beyanka/
Connect with Victoria:
On her LinkedIn: https://www.linkedin.com/in/victoriamatey/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined -
Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke
The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead.
And with all sorts investment in event tech, capturing these leads should be easier than ever, right?
But reality often tells a different story.
Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make.
That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.
Expect to learn:
✅ What are the three layers of the lead capture problem?
✅ How technology revolutionizes lead capture and nurtures follow-ups.
✅ The significant ways tech solutions streamline event professionals' workflows
Don't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.
Connect with Ryan
On his LinkedIn: https://www.linkedin.com/in/ryan-schefke/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined -
Ep 83 | Global Event Marketers Panel: Doing More With Less in 2024
Navigating the tightrope of escalating expectations and shrinking budgets is a familiar dance for event marketers. And while the goal remains to eclipse last year's success, the reality of financial constraints looms larger than ever.
But in this landscape of cutbacks and careful spending, there lies an unprecedented opportunity for creativity and innovation. That’s why we're excited to welcome back two high-level event marketers who know this scenario all too well.
Matt Kleinrock is once again joined by Bethany Murphy, Senior Director of Events at 6sense and Erin McElroy, Program Director of Executive Programs & Event Experience at IBM.
They're here to share not just how they've risen to the challenge, but how these constraints have led to some of their most successful events yet!
Learn about:
✅ Crafting impactful events on a shoestring budget
✅ Strategies for prioritizing resource allocation (wants vs. needs)
✅ Leveraging limited resources to drive maximum engagement
✅ And much more!
Tune in as they reveal how to not just survive but THRIVE in the art of delivering more with less, setting new benchmarks in event marketing excellence without breaking the bank.
Connect With Them
Bethany Murphy: https://www.linkedin.com/in/bethanyjmurphy/
Erin McElroy: https://www.linkedin.com/in/erinmcelroybiz/
Connect With Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined -
Ep 82 | Doing More With Less: How Hosting Your Own Event Can Drive More ROI Than Exhibiting With Lindsey Cohen and Katie Baker
As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before.
That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio!
Fresh off a world tour, Lindsey Cohen, Freelance Experiential Event Producer & Event Marketing Strategy Consultant joins the show with Katie Baker, a freelance Senior Event Producer and Program Lead.
We’ll talk about:
✅ Why the hosted event may yield higher returns than exhibiting at someone else’s event
✅ What customers ACTUALLY want that you can provide by hosting your own event
✅ How to marry the two lenses of business objectives and perfect attendee journey
✅ And more!
Don’t miss this chance to discover actionable strategies and insider tips to maximize your event marketing ROI!
Customer Reviews
Love the show!
Super informative and high value. Worth the listen!
Unique view on marketing
Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming
Finally a Resource for What I Love
Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.
That’s why a show that is intent on defining that is so valuable.
I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.