Talk Retail to Me

The Parker Avery Group
Talk Retail to Me

Experts from The Parker Avery Group and occasional guest speakers cover trending retail and consumer goods topics as well as operational basics and how they should evolve to address the continual transformation of our industry. The objective of these 20-minute conversations is to give our audience realistic advice they can immediately employ to make their own operations more successful.

  1. 19 DE NOV.

    The RACI Revolution: How Process Became a Retailer’s Bridge to Trust

    In this episode of Talk Retail to Me, we dive into a transformation at one of America's largest family-owned luxury retailers. What started as a straightforward client project to clarify roles became a journey of rebuilding trust, transforming leadership behaviors, and healing a deeply fractured organization. Join Parker Avery CEO Robert Kaufman, Principal Kathi Toll, and host Tricia Gustin as the team unpacks how authentic leadership, structured processes, and a willingness to admit mistakes turn an organizational crisis into a story of redemption. Key Takeaways What started as a simple process improvement project revealed deep organizational trust issues stemming from a poorly executed reorganization Leadership's informal decision-making and inconsistent communication created widespread confusion and frustration Rebuilding trust required authentic leadership acknowledgment of mistakes and sustained behavioral changes A successful RACI (responsibility assignment matrix) implementation helped provide clarity and structure Organizational change requires consistent, repeated communication and a clear explanation of the "why" behind changes Client Background and Challenge A family-owned luxury retailer initially engaged The Parker Avery Group to help with what seemed to be a straightforward process improvement project in their product development area. However, within hours of arriving, the consultants discovered much deeper organizational issues: A recent reorganization had been implemented poorly, with employees being moved to new roles without proper training or explanation Leadership made informal decisions without proper communication or documentation Different leaders were giving conflicting directions to their teams Employee surveys revealed significant dissatisfaction and loss of trust HR had been sidelined during the reorganization process Project Evolution The scope expanded from process improvement to addressing fundamental trust and organizational issues The consulting team worked closely with HR and, eventually, the CEO to address leadership behaviors One senior leader's transformation after attending a leadership academy helped shift team dynamics Outcomes While trust wasn't fully rebuilt in three months, significant progress was made, and the client achieved a stronger overall team environment Teams became highly engaged in implementing the RACI matrix New structures provided clarity around roles and advancement opportunities The project left the organization with tools for sustained improvement, though ongoing leadership commitment would be crucial The project highlighted the importance of clear communication, proper organizational change management, and authentic leadership during organizational changes.   Learn more about Parker Avery's consulting services: https://parkeravery.com/retail-consulting/ Read the case study: https://parkeravery.com/industry-experience/better-merchandising-processes-and-new-roles-drive-fine-jewelers-future/ Meet Robert Kaufman: https://parkeravery.com/robert-kaufman/ Meet Kathi Toll: https://parkeravery.com/kathi-toll/ Meet Tricia Gustin: https://parkeravery.com/tricia-gustin/ Listen to more Talk Retail To Me podcast episodes: https://parkeravery.com/retail-podcast/

    39min
  2. Expert Q&A | The New Role of Retail’s Chief Supply Chain Officer

    29/11/2023

    Expert Q&A | The New Role of Retail’s Chief Supply Chain Officer

    In this episode of Talk Retail to Me, Parker Avery’s Chief Executive Officer, Robert Kaufman shares his insights about the changing role of the retail chief supply chain officer. Answering questions from a recent interview with media outlet, Modern Retail, Robert discusses how changes in consumer shopping behaviors, combined with global macroeconomic events and disturbances have added great complexity, challenges, and risks to the retail supply chain. These issues continue to prevent a reliable and consistent flow of goods for even the largest and most sophisticated retailers and have dramatically altered the chief supply chain officer’s role and impact on the company’s success. Robert outlines new characteristics the executive-level supply chain and operations roles must possess to be successful as he addresses questions such as: What is pushing apparel brands into hiring new supply chain leaders or COOs? How have retail inventory planning and supply chain planning changed in recent years? What type of qualities are apparel brands looking for in their new chief supply chain officers? What are some of the major challenges that supply chain officers will face in the coming months? Meet CEO Robert Kaufman:https://parkeravery.com/robert-kaufman/ Read the blog version:https://parkeravery.com/podcast-expert-qa-new-role-of-retails-chief-supply-chain-officer/ Read the article in Modern Retail:https://www.modernretail.co/operations/as-supply-chain-disruption-eases-apparel-brands-are-tapping-new-leaders-to-manage-operations/ Learn about Parker Avery’s supply chain consulting services:https://parkeravery.com/retail-consumer-goods-consulting/supply-chain-services/ Listen to more Talk Retail to Me podcasts:https://parkeravery.com/retail-podcast/ Meet The Parker Avery Group:https://parkeravery.com/about-us/

    13min
  3. Business Process Transformation Deep Dive

    31/07/2023

    Business Process Transformation Deep Dive

    This episode of Parker Avery's Talk Retail to Me podcast focuses on business process transformation. Featuring two of our retail leaders, Clay Parnell and Deanna Emsley, we take a deep dive into what it means to transform business processes. We cover what areas are focus points for our clients, how Parker Avery helps retailers and consumer brands prioritize and navigate these process transformations, and what success looks like.  Moderated by Senior Director, Tricia Gustin, Clay and Deanna discussed the following questions What does business process transformation mean?  What might it include? Is every change in the way things are done a “business process transformation”? What is the most common trigger for a process transformation within a business? What processes or functional areas do we see the most opportunities for transformation today? Should retailers think about business process transformation as a short or long-term effort? Is business transformation usually tied to new system implementation or can it be a stand-alone activity? What are the biggest challenges our clients face when transforming their business processes?   What are some key success factors when launching a business transformation effort? For more information about Parker Avery's business transformation and retail consulting services, please visit: https://parkeravery.com/retail-consulting/ https://parkeravery.com/retail-consumer-goods-consulting/business-transformation/

    25min
  4. Transformation Happy Hour | Data Governance and Retail Master Data Management

    06/07/2023

    Transformation Happy Hour | Data Governance and Retail Master Data Management

    With technology moving at lightning speed, proper management of master data is critical to fully take advantage of new tech innovations. Yet, many retailers struggle with master data management and data governance. Hosted by Parker Avery retail consultants and master data experts, our June 29 Talk Retail to Me Transformation Happy Hour explored the most pressing master data challenges Parker Avery's clients and other retailers are facing. Our happy hour hosts provided a brief overview of master data challenges and the implications of not having a planful approach and data governance in place. Most of the happy hour was spent answering questions and having an open dialog with participants. Show resources: Download | Data governance scope and definitions infographic Download | Data governance and master data management resources Parker Avery Blog | Project Planning: Four Considerations for Data Readiness Parker Avery Blog | Make No Mistake: Avoiding Data Governance Issues Case Study | New Strategy for Master Data Supports Core Merchandising Transformation Case Study | Retailer’s Master Data Management Improvements Drive Omnichannel Growth Case Study | Retailer’s New PIM System Boosts Efficiency and Data Accuracy To learn how Parker Avery helps clients through transformations by ensuring a strategic approach to managing data, please see our consulting services: https://parkeravery.com/consulting-services/.

    45min
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Sobre

Experts from The Parker Avery Group and occasional guest speakers cover trending retail and consumer goods topics as well as operational basics and how they should evolve to address the continual transformation of our industry. The objective of these 20-minute conversations is to give our audience realistic advice they can immediately employ to make their own operations more successful.

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