The Forget The Funnel Podcast

Forget the Funnel
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The Forget The Funnel Podcast

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

  1. HÁ 1 H

    Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

    Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you. Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can’t work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth ef...

    48min

  2. 26 DE FEV.

    How to Leverage Messaging as Your Moat in a Flooded Market

    In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this hard. But here’s what you might not know—your messaging can be your moat. In this episode we'll cover: Why good positioning alone isn’t enough—and how powerful, pervasive messaging is needed bring it to lifeThe biggest messaging pitfalls SaaS companies f...

    39min

  3. 14 DE JAN.

    Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

    This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving targeted marketing, better customer experiences, and scalable growth strategies. If your team targets more than one customer segment but struggles to go from data overload to building segmented experiences that actually drive revenue growth, this episode is for you. In this episode, you’ll learn...

    35min

  4. 02/12/2024

    How to Break Free From the ‘Data Rich, Insights Poor’ Trap

    This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the 4 growth stalls you’re likely experiencing as a result. If you're a SaaS founder or product manager bogged down in the weeds of hypothesis-mode and product growth challenges, you’ll want to tune in. In this episode, you’ll learn: How understanding the full customer journey—not just metrics—can transform your growth strategy (and how Gia’s team hit 900% revenue growth).How t...

    52min

  5. 14/10/2024

    How SaaS Teams Can (and Can’t) Leverage AI for Customer Research

    AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using it in one way or another. But when it comes to learning from and understanding your customers and what drives them to make decisions, proceed with caution. Here’s how we see it: To grow revenue, you need to increase conversions. To increase conversions, you need to create better customer experiences. To create better customer experiences, you need to understand the why ...

    23min

  6. 01/10/2024

    Customer-Led Growth: The No-BS Way to Scale Your SaaS

    If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who know nothing about you, your customers or your product… you’re doing it wrong. In this no-fluff episode of the Forget The Funnel podcast, Gia and Claire cut through the noise and give you the exact steps for growing your product by understanding what your best customers actually need. Forget building for the masses. Forget best practices. Forget gues...

    31min

  7. 26/08/2024

    Features vs. Benefits: How to Maximize the Impact of Your Messaging

    “Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or Popeye + spinach = super extra-strength Popeye. It’s the best practice that says you should focus on selling the benefits of your product, rather than the features. What if we told you that this is a best practice that’s lazy and risky? Welp. It is. Different customers value different things at different stages of their decision-making. We can’t assume that our customers on...

    36min

  8. 12/08/2024

    Your A/B Tests Suck: The Key to Running Effective Experiments

    SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you of so much burden. Not sure which headline is gonna resonate? Test it! Teammates have an (ahem, questionable) idea for how to improve conversions? Test it! Here’s the problem with the “test everything” approach: The vast majority of A/B testing is void of customer understanding and desi...

    31min
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Sobre

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

Informações

  • Criado por
    Forget the Funnel
  • Anos de atividade
    2023 - 2025
  • Episódios
    25
  • Classificação
    Explícito
  • Copyright
    © 2025 The Forget The Funnel Podcast
  • Site do podcast
    The Forget The Funnel Podcast

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