100 episodes
Behind the Numbers: an EMARKETER Podcast eMarketer
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- Business
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4.7 • 120 Ratings
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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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The Daily: How Retail Media Unlocks Brand Building and Whether There Are Enough Retail Media Dollars To Go Around | Apr 30, 2024
On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-retail-media-unlocks-brand-building-enough-retail-media-dollars-go-around
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
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Around the World: What Amazon’s “Just Walk Out” Rollback Tells Us About The Future of The In-Store Experience | Apr 29, 2024
In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
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The Weekly Listen: The TikTok Ban Gets Signed Into Law, Is AI Ready to Change Search, and Social Commerce's Ceiling | Apr 26, 2024
On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-tiktok-ban-gets-signed-law-ai-ready-change-search-social-commerce
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
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The Daily: How Netflix Surprised Folks, How Much Advertising Will Move the Needle, and What its "Next Act" Will Be | Apr 25, 2024
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.
Reports mentioned in this episode:
https://www.emarketer.com/products/briefings/
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-netflix-surprised-folks-how-much-advertising-will-move-needle-next-act
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com. -
Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-april
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
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The Daily: GenAI's Economic Impact, Part 2—The Effect on Jobs, Apple's GenAI Strategy and AI's Measurement Problem | Apr 23, 2024
On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-2-effect-jobs-apple-genai-strategy-ai-measurement-problem
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
Customer Reviews
Great show, my Friday weekly listen
My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.
Good stuff
Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work
Valuable listen
I absolutely enjoy and value this show! Consistently super informative, relevant, and enjoyable.