90 episodes

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.

Brandwidth On Demand David Martin, Kipper McGee

    • Management
    • 4.9, 10 Ratings

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.

    Untold Story…Why HOT AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM - WJXA/Mix 92-9

    Untold Story…Why HOT AC Keeps Beating Country in Nashville. Guest Barbara Bridges, OM - WJXA/Mix 92-9

    You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their #1 position. The reasons are not always obvious.

    WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink and has been featured in Billboard and numerous other publications. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!

    • 16 min
    Ways to Know What's Next - Guest: Buzz Knight

    Ways to Know What's Next - Guest: Buzz Knight

    Buzz Knight sees the future. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting,  Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS.

    • 16 min
    Wilhite & Wall - Network Radio IS a CONTACT Sport!

    Wilhite & Wall - Network Radio IS a CONTACT Sport!

    Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country.

    In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.

    • 15 min
    Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach

    Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach

    Randi West has been entertaining radio audiences for more than 20 years. She’s been on-air for most of her career, and also handled Music, Promotions, Marketing and more during stops in Illinois, Ohio, North Carolina and Tampa. No sooner does she accept the PD job at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building! Hear how she managed it all and why lessons learned will make her team even stronger!

    • 15 min
    Forecast to Win | Guest: Meteorogist John Weatherbee

    Forecast to Win | Guest: Meteorogist John Weatherbee

    John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks.  In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should!

    • 15 min
    Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.

    Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.

    We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.

    Click here for free show notes

    • 16 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

walterradio ,

BRANDWIDTH ON DEMAND

THOUGHTFUL fun and professional excellent.

Jojo9985 ,

Big info in tasty bites

Interesting interviews offering insight into radio from the inside out ... presented in a warm and friendly way that makes you want to keep listening.

George Krueger ,

The future of broadcasting is here!

Brandwidth on Demand is THE podcast for media talent and leaders. Kipper and David give you a fresh look at integrating the social web with the craft of radio. They will help you understand the future of broadcasting. If you want to create great media on air and/or online, subscribe to Brandwidth on Demand!

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