Beauty Is Your Business - beautytech and beauty innovation MouthMedia Network

Cassandra Thurswell, Founder and CEO of Kitsch, shares her journey of building a successful beauty brand. She started with hand-making knotted hair elastics and selling them door-to-door, eventually expanding into other hair accessories, satin pillowcases, and haircare products. Kitsch's focus on sustainability and small behavior changes has resonated with customers. Cassandra discusses the challenges of transitioning from a founder to a CEO and the surprises along the way, such as the success of their shampoo and conditioner bars. She also shares her excitement for future expansions, including a shower filter and partnerships with Charity Water.
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Jamie Greenberg, celebrity makeup artist and founder of Jamie Makeup, shares her journey in the beauty industry and the process of getting celebrities ready for the red carpet. She emphasizes the importance of collaboration and authenticity in creating the perfect look. Jamie also discusses her own beauty line and the challenges of product development. She values her community and aims to create a safe and non-judgmental space for women to be themselves.
Instagram: https://www.instagram.com/beautybizshow/
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Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.
Instagram: https://www.instagram.com/beautybizshow/
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Host Jessica Quick of Buzz Beaute is joined by Alicia Grande, the CEO and Founder of Grande Cosmetics. Alicia discusses the beginnings of Grande Cosmetics, starting with the discovery of a lash-enhancing product and the journey to bring it to market. Alicia talks about the strategic moves and milestones that propelled the company's growth, including expanding into different channels and markets. She emphasizes the importance of safety and efficacy in their products and the challenges of combating counterfeits. 
Instagram: https://www.instagram.com/beautybizshow/
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Host Jessica Quick of Buzz Beauté is joined by Angela Caglia, the Founder of Angela Caglia Skincare. Angela discusses the journey of building her luxury skincare brand.  She shares the influence of Barbara Streisand and the importance of utilizing her clientele base, and she introduces the Cell Forté serum and the science behind it. 
Instagram: https://www.instagram.com/beautybizshow/
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Kate Foster, co-founder and CEO of The Outset, shares her journey in the beauty industry and the building of her brand. She discusses her early career working at CEW and Victoria's Secret, her transition to fashion and return to beauty, and the inspiration behind The Outset. Kate also talks about the challenges faced during the pandemic, the brand's focus on minimal and gentle skincare, and the future of the brand. 
Instagram: https://www.instagram.com/beautybizshow/
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